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WebEngage pricing

WebEngage publishes a single tier. Below is what it costs, what it covers, and how that compares with the marketing tools listed alongside it.

As of 31 August 2026, WebEngage pricing is on request. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price
On request
Model
Quote
Tiers
1
Free tier
Not on record

WebEngage plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

WebEngage pricing tiers
PlanPriceFeatures listedStep up from the tier below
WebEngageOn request4Entry tier

What the product covers

The full WebEngage feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Analytics
  • Personalisation
  • On-site surveys
  • Customer data platform

People bring WebEngage in for a consumer app in india or southeast asia with several million monthly users needs braze-class journey automation at a price its marketing budget can absorb., a fintech or edtech business needs whatsapp as a primary retention channel rather than a secondary one, in a market where email open rates are low and whatsapp is universal., a media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first., a team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.. If that is not the job you are buying for, the alternatives to WebEngage are worth a look before you commit to a tier.

How that compares in Marketing

Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

WebEngage entry price against other Marketing tools
ToolEntry priceModelRatedHead to head
WebEngage (this page)On requestquote-
Zoho Marketing Automation$19/monthPer month by contact count-vs WebEngage
OnclusiveOn requestquote-vs WebEngage
RoxhillOn requestquote-vs WebEngage
BloomreachOn requestquote-vs WebEngage
InvocaOn requestquote-vs WebEngage
InsiderOn requestquote-vs WebEngage

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the WebEngage badges page.

Before you pay for WebEngage

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: a single tier at On request. With no free tier on record, the cheapest way to answer the rest is to compare WebEngage against the tools that do have one before committing.

WebEngage runs on web, ios sdk, android sdk, react native, flutter, api, and is published by WebEngage of Mumbai, Maharashtra, India. The full record is on the WebEngage review, and the rest of the category is under best marketing tools.

WebEngage pricing on the vendor's own site

WebEngage pricing questions

How much does WebEngage cost?
WebEngage publishes a single tier, WebEngage, at On request.
Does WebEngage have a free plan?
Not on the record we hold: WebEngage is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
Which marketing tools can I use without paying?
1 of the 8 marketing tools listed alongside WebEngage have a free tier: Mautic.
What am I actually paying for with WebEngage?
The record lists 8 features across 1 area: other. In practice it is brought in for a consumer app in india or southeast asia with several million monthly users needs braze-class journey automation at a price its marketing budget can absorb., a fintech or edtech business needs whatsapp as a primary retention channel rather than a secondary one, in a market where email open rates are low and whatsapp is universal., a media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first..
Does WebEngage charge per user?
The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these WebEngage prices current?
They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare WebEngage against before paying?
The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with WebEngage covering price, platforms and features.

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