CRM & Sales · head to head
Affinity vs Basecamp

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

Basecamp
All industries
Project management & team collaboration software
- From
- Free
- Rated
- -
The short version
- Only Basecamp has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Basecamp the free tier allows one project and 1 GB of storage
- They diverge on capability: Affinity covers Contact management, Basecamp covers Message boards.
Where they differ
Only the attributes on which Affinity and Basecamp actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Basecamp
- Message boards
- To-do lists
- Schedules
- Documents & files
- Group chat
- Check-in questions
- Hill Charts
- Email forwards
Both cover
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Basecamp
- Automatic capture of email and meeting activity into relationship recordsnot Basecamp
- Finding warm introductions through existing relationship networksnot Basecamp
- Investor relations and fundraising trackingnot Basecamp
- Portfolio company support and reportingnot Basecamp
Basecamp
- Project management for a small team in one placenot Affinity
- Message boards and chat alongside to-dosnot Affinity
- Client collaboration, since guests are not chargednot Affinity
- Flat-rate project management for a larger team on Pro Unlimitednot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Basecamp
- The free tier allows one project and 1 GB of storage
- Pro is $15 per user per month, so cost scales with headcount unlike the flat Pro Unlimited at $299 a month billed annually
- Storage beyond the plan costs $50 a month per additional terabyte
- Timesheet and the Admin Pro Pack are paid upgrades on Pro and only bundled with Pro Unlimited
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Basecamp
FreeNo published plan breakdown. See the Basecamp review.
Which should you pick?
Choose Basecamp if
- You need message boards.
- You want to start without paying.
- You also want to-do lists.
Questions people ask
- Is Affinity or Basecamp better?
- Neither clearly leads. Affinity starts at $49/month and Basecamp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Basecamp?
- Basecamp has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Basecamp.
- Does Affinity or Basecamp run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Basecamp for free?
- Yes. Basecamp has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Basecamp is typically brought in for.
- What can Affinity do that Basecamp cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Basecamp covers Message boards, To-do lists, Schedules, Documents & files. Both handle SOC2, GDPR.
Related pages
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- Basecamp vs Outreach
- Basecamp vs Gong
- Basecamp vs Seismic
- Basecamp vs Pipedrive
- Basecamp vs HubSpot
- Basecamp vs Salesforce
- Basecamp vs Bitrix24
- Basecamp vs Capsule
- Basecamp vs Clari
- Basecamp vs Freshsales
- Basecamp vs Streak
- Basecamp vs Zoho CRM
- Basecamp vs Agile CRM
- Basecamp vs Apollo.io
- Basecamp vs Capsule CRM
- Basecamp vs Clay
- Basecamp vs Clearbit
- Basecamp vs Cloze
- Basecamp vs Clockwise
- Basecamp vs Reclaim.ai
- Basecamp vs Trello
- Basecamp vs Roadmunk
- Basecamp vs Toggl Plan
- Basecamp vs GanttPRO
- Basecamp vs MeisterTask
- Basecamp vs Sunsama
- Basecamp vs Craft Docs
- Basecamp vs Freedcamp
- Basecamp vs Hive
- Basecamp vs Kanbanize
- Basecamp vs LiquidPlanner
- Basecamp vs Nifty
- Basecamp vs Paymo
- Basecamp vs Pipefy
- Basecamp vs Podio
- Basecamp vs ProofHub
