Softwr

CRM & Sales · head to head

Affinity vs Basecamp

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Basecamp logo

Basecamp

All industries

Project management & team collaboration software

From
Free
Rated
-

The short version

  • Only Basecamp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Basecamp the free tier allows one project and 1 GB of storage
  • They diverge on capability: Affinity covers Contact management, Basecamp covers Message boards.

Where they differ

Only the attributes on which Affinity and Basecamp actually diverge.

Attributes where Affinity and Basecamp differ
AttributeAffinityBasecamp
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryCRM & SalesAll industries
Founded20132004

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Basecamp

  • Message boards
  • To-do lists
  • Schedules
  • Documents & files
  • Group chat
  • Check-in questions
  • Hill Charts
  • Email forwards

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Basecamp
  • Automatic capture of email and meeting activity into relationship recordsnot Basecamp
  • Finding warm introductions through existing relationship networksnot Basecamp
  • Investor relations and fundraising trackingnot Basecamp
  • Portfolio company support and reportingnot Basecamp

Basecamp

  • Project management for a small team in one placenot Affinity
  • Message boards and chat alongside to-dosnot Affinity
  • Client collaboration, since guests are not chargednot Affinity
  • Flat-rate project management for a larger team on Pro Unlimitednot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Basecamp

  • The free tier allows one project and 1 GB of storage
  • Pro is $15 per user per month, so cost scales with headcount unlike the flat Pro Unlimited at $299 a month billed annually
  • Storage beyond the plan costs $50 a month per additional terabyte
  • Timesheet and the Admin Pro Pack are paid upgrades on Pro and only bundled with Pro Unlimited

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Basecamp

Free

No published plan breakdown. See the Basecamp review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Basecamp if

  • You need message boards.
  • You want to start without paying.
  • You also want to-do lists.

Questions people ask

Is Affinity or Basecamp better?
Neither clearly leads. Affinity starts at $49/month and Basecamp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Basecamp?
Basecamp has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Basecamp.
Does Affinity or Basecamp run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Basecamp for free?
Yes. Basecamp has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Basecamp is typically brought in for.
What can Affinity do that Basecamp cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Basecamp covers Message boards, To-do lists, Schedules, Documents & files. Both handle SOC2, GDPR.

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