Softwr

CRM & Sales · head to head

Affinity vs LiquidPlanner

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
LiquidPlanner logo

LiquidPlanner

CRM & Sales

Predictive project management

From
On request
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; LiquidPlanner rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up
  • They diverge on capability: Affinity covers Contact management, LiquidPlanner covers Predictive scheduling.

Where they differ

Only the attributes on which Affinity and LiquidPlanner actually diverge.

Attributes where Affinity and LiquidPlanner differ
AttributeAffinityLiquidPlanner
Starting price$49/monthOn request
CategoryCRM & SalesUnknown
Founded20132006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in LiquidPlanner

  • Predictive scheduling
  • Resource management
  • Time tracking
  • Analytics
  • Workload management
  • Jira
  • Salesforce
  • Slack

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot LiquidPlanner
  • Automatic capture of email and meeting activity into relationship recordsnot LiquidPlanner
  • Finding warm introductions through existing relationship networksnot LiquidPlanner
  • Investor relations and fundraising trackingnot LiquidPlanner
  • Portfolio company support and reportingnot LiquidPlanner

LiquidPlanner

  • Productivitynot Affinity
  • Collaborationnot Affinity
  • Task managementnot Affinity
  • Organizationnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

LiquidPlanner

  • Rebranded to Tempo Portfolio Manager; the pricing page shows no published figures, only an early access sign-up

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

LiquidPlanner

On request
  • Essentials$15/month
    • Project management
    • Basic scheduling
  • Professional$25/month
    • Predictive scheduling
    • Resource management
    • Analytics

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose LiquidPlanner if

  • You need predictive scheduling.
  • You also want resource management.

Questions people ask

Is Affinity or LiquidPlanner better?
Neither clearly leads. Affinity starts at $49/month and LiquidPlanner at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or LiquidPlanner?
Affinity starts at $49/month and LiquidPlanner at On request.
Does Affinity or LiquidPlanner run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what LiquidPlanner is typically brought in for.
What can Affinity do that LiquidPlanner cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. LiquidPlanner covers Predictive scheduling, Resource management, Time tracking, Analytics. Both handle Web support.

Related pages

Other head to heads