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Affinity Designer vs Metricool

Affinity Designer logo

Affinity Designer

Software

Professional graphic design software for everyone

From
$69.99/one-time
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity Designer sold as a one-time purchase rather than a subscription: the Windows or macOS edition was priced at CA$94.99, the cross-platform Universal License at CA$224.99, and the standalone iPad edition at CA$24.99 (Internet Archive capture, 1 January 2024); Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • They diverge on capability: Affinity Designer covers Vector drawing, Metricool covers Content Planner.

Where they differ

Only the attributes on which Affinity Designer and Metricool actually diverge.

Attributes where Affinity Designer and Metricool differ
AttributeAffinity DesignerMetricool
Starting price$69.99/one-timeFree
Pricing modelone-timefreemium
Free tierNoYes
PlatformsWindows, Macos, Iosweb, ios, android, api
Founded1994Unknown

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity Designer

  • Vector drawing
  • Bezier tools
  • Gradient tools
  • Typography
  • Pixel-perfect editing
  • Artboards
  • Symbols
  • Non-destructive effects

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Affinity Designer

  • Logo designnot Metricool
  • Vector illustrationnot Metricool
  • Icon designnot Metricool
  • Brandingnot Metricool

Metricool

  • Scheduling posts across multiple social networksnot Affinity Designer
  • Tracking competitor social performancenot Affinity Designer
  • Automating client and team reportsnot Affinity Designer
  • Managing paid social ad campaignsnot Affinity Designer
  • Building a link-in-bio landing pagenot Affinity Designer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity Designer

  • Sold as a one-time purchase rather than a subscription: the Windows or macOS edition was priced at CA$94.99, the cross-platform Universal License at CA$224.99, and the standalone iPad edition at CA$24.99 (Internet Archive capture, 1 January 2024)

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Affinity Designer

$69.99/one-time
  • Standard$69.99/one-time
    • Full version
    • All features
    • Lifetime updates

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Affinity Designer if

  • You need vector drawing.
  • You work on Windows, Macos, Ios.
  • You also want bezier tools.
Affinity Designer review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Affinity Designer or Metricool better?
Neither clearly leads. Affinity Designer starts at $69.99/one-time and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity Designer or Metricool?
Metricool has a free tier; the other does not. Paid plans start at $69.99/one-time for Affinity Designer and Free for Metricool.
Does Affinity Designer or Metricool run on more platforms?
Affinity Designer runs on Windows, Macos, Ios. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Affinity Designer starts at $69.99/one-time.
What is Affinity Designer best used for?
Affinity Designer is most often used for logo design, vector illustration, icon design, branding. Of those, logo design and vector illustration are not what Metricool is typically brought in for.
What can Affinity Designer do that Metricool cannot?
Affinity Designer covers Vector drawing, Bezier tools, Gradient tools, Typography. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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