Softwr

Software · head to head

Adobe Analytics vs Heap

Adobe Analytics logo

Adobe Analytics

Software

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Heap logo

Heap

Software

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Heap covers Autocapture.

Where they differ

Only the attributes on which Adobe Analytics and Heap actually diverge.

Attributes where Adobe Analytics and Heap differ
AttributeAdobe AnalyticsHeap
Starting price$5000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, iOS, Android
Founded19822013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Heap
  • Marketing optimizationnot Heap
  • Customer insightsnot Heap

Heap

  • User behavior analysisnot Adobe Analytics
  • Conversion optimizationnot Adobe Analytics
  • Product adoptionnot Adobe Analytics
  • Customer journey mappingnot Adobe Analytics
  • A/B testing analysisnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$null/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$null/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$null/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Questions people ask

Is Adobe Analytics or Heap better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Heap?
Heap has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Heap.
Does Adobe Analytics or Heap run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Heap runs on Web, iOS, Android.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Heap is typically brought in for.
What can Adobe Analytics do that Heap cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Both handle SOC2, Cloud deployment.

Answered from the vendors’ own pages

Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Adobe Analytics

More on Heap

Keep looking

Other head to heads