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Software · head to head

Google Analytics vs Setmore

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Setmore logo

Setmore

Software

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Google Analytics covers Real-time analytics, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which Google Analytics and Setmore actually diverge.

Attributes where Google Analytics and Setmore differ
AttributeGoogle AnalyticsSetmore
Pricing modelfreemiumsubscription
PlatformsWebWeb, iOS, Android
Founded19982008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Setmore
  • Event tracking and user behaviour analysisnot Setmore
  • Traffic source and conversion trackingnot Setmore

Setmore

  • Online appointment and booking managementnot Google Analytics
  • Service provider scheduling platformnot Google Analytics
  • Customer communication via email and SMS remindersnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Questions people ask

Is Google Analytics or Setmore better?
Neither clearly leads. Google Analytics starts at Free and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Setmore?
Google Analytics starts at Free and Setmore at Free.
Does Google Analytics or Setmore run on more platforms?
Google Analytics runs on Web. Setmore runs on Web, iOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Setmore is typically brought in for.
What can Google Analytics do that Setmore cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Data encryption.
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Related pages

More on Google Analytics

More on Setmore

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