Softwr

Scheduling & Booking · head to head

Setmore vs Triple Whale

Setmore logo

Setmore

Scheduling & Booking

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite
Triple Whale logo

Triple Whale

Marketing & Analytics

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Setmore free plan limited to 4 users maximum; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • They diverge on capability: Setmore covers Unlimited appointments, Triple Whale covers First-party attribution.

Where they differ

Only the attributes on which Setmore and Triple Whale actually diverge.

Attributes where Setmore and Triple Whale differ
AttributeSetmoreTriple Whale
Pricing modelsubscriptionUnknown
PlatformsWeb, iOS, AndroidWeb
CategoryScheduling & BookingMarketing & Analytics
Founded20082021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Both cover

  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Setmore

  • Online appointment and booking managementnot Triple Whale
  • Service provider scheduling platformnot Triple Whale
  • Customer communication via email and SMS remindersnot Triple Whale

Triple Whale

  • Marketing analyticsnot Setmore
  • Attribution trackingnot Setmore
  • Profit optimizationnot Setmore
  • Creative testingnot Setmore

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Pricing, plan by plan

Setmore

Free

No published plan breakdown. See the Setmore review.

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Which should you pick?

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Questions people ask

Is Setmore or Triple Whale better?
Neither clearly leads. Setmore starts at Free and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Setmore or Triple Whale?
Setmore starts at Free and Triple Whale at Free.
Does Setmore or Triple Whale run on more platforms?
Setmore runs on Web, iOS, Android. Triple Whale runs on Web.
Can I use Setmore for free?
Both have a free tier, so you can try either at no cost before committing.
What is Setmore best used for?
Setmore is most often used for online appointment and booking management, service provider scheduling platform, customer communication via email and sms reminders. Of those, online appointment and booking management and service provider scheduling platform are not what Triple Whale is typically brought in for.
What can Setmore do that Triple Whale cannot?
Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Both handle Data encryption, Cloud deployment, Web support, Ios support.

Answered from the vendors’ own pages

Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
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Related pages

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