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Software · head to head

AB Tasty vs Pipefy

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Pipefy logo

Pipefy

Software

Workflow and process management, simplified

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Pipefy free Starter tier caps at 5 processes even with up to 10 users

Where they differ

Only the attributes on which AB Tasty and Pipefy actually diverge.

Attributes where AB Tasty and Pipefy differ
AttributeAB TastyPipefy
Starting price€500/monthOn request
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Pipefy

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Pipefy
  • Feature flagging and progressive rolloutsnot Pipefy
  • Personalising content for identified and anonymous visitorsnot Pipefy
  • Search, recommendations and merchandising for ecommercenot Pipefy
  • Conversion optimisation experiments across channelsnot Pipefy

Pipefy

No use cases recorded yet. See the Pipefy review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Pipefy

  • Free Starter tier caps at 5 processes even with up to 10 users
  • Business and Enterprise tiers publish no per-user price on the pricing page; both require contacting sales for a custom quote
  • Cancellations do not receive refunds even though the plan can be changed or stopped at any time

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Pipefy

On request

No published plan breakdown. See the Pipefy review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Pipefy if

Nothing in the data separates Pipefy from AB Tasty on the points above - pick on price and on how each one feels to use.

Pipefy review

Questions people ask

Is AB Tasty or Pipefy better?
Neither clearly leads. AB Tasty starts at €500/month and Pipefy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Pipefy?
AB Tasty starts at €500/month and Pipefy at On request.
Does AB Tasty or Pipefy run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Pipefy is typically brought in for.
What can AB Tasty do that Pipefy cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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