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All industries · head to head

Google Analytics vs Pipefy

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Pipefy logo

Pipefy

Project Management

Workflow and process management, simplified

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Pipefy free Starter tier caps at 5 processes even with up to 10 users

Where they differ

Only the attributes on which Google Analytics and Pipefy actually diverge.

Attributes where Google Analytics and Pipefy differ
AttributeGoogle AnalyticsPipefy
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
CategoryAll industriesProject Management
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Pipefy

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Pipefy
  • Event tracking and user behaviour analysisnot Pipefy
  • Traffic source and conversion trackingnot Pipefy

Pipefy

No use cases recorded yet. See the Pipefy review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pipefy

  • Free Starter tier caps at 5 processes even with up to 10 users
  • Business and Enterprise tiers publish no per-user price on the pricing page; both require contacting sales for a custom quote
  • Cancellations do not receive refunds even though the plan can be changed or stopped at any time

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Pipefy

On request

No published plan breakdown. See the Pipefy review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Pipefy if

Nothing in the data separates Pipefy from Google Analytics on the points above - pick on price and on how each one feels to use.

Pipefy review

Questions people ask

Is Google Analytics or Pipefy better?
Neither clearly leads. Google Analytics starts at Free and Pipefy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Pipefy?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Pipefy.
Does Google Analytics or Pipefy run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Pipefy starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Pipefy is typically brought in for.
What can Google Analytics do that Pipefy cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

More on Google Analytics

More on Pipefy

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