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Software · head to head

AB Tasty vs Nifty

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Nifty logo

Nifty

Software

The operating system for your workflow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Nifty the free plan allows 100 MB of storage and 2 active projects
  • They diverge on capability: AB Tasty covers A/B testing, Nifty covers Tasks.

Where they differ

Only the attributes on which AB Tasty and Nifty actually diverge.

Attributes where AB Tasty and Nifty differ
AttributeAB TastyNifty
Starting price€500/monthOn request
Pricing modelquotefreemium
PlatformsWebWeb, Ios, Android
Founded20112017

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Nifty

  • Tasks
  • Milestones
  • Docs
  • Chat
  • Time tracking
  • Slack
  • Google Workspace
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Nifty
  • Feature flagging and progressive rolloutsnot Nifty
  • Personalising content for identified and anonymous visitorsnot Nifty
  • Search, recommendations and merchandising for ecommercenot Nifty
  • Conversion optimisation experiments across channelsnot Nifty

Nifty

  • Project management with milestones, docs and team chat in one workspacenot AB Tasty
  • Tracking client projects with guest access and time trackingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Nifty

  • The free plan allows 100 MB of storage and 2 active projects
  • The standard plans are flat monthly fees with hard member caps, at 20 on Pro and 50 on Business, so the 21st member forces a jump from $79 to $124 a month
  • Active projects are capped at 100 on Pro despite the flat fee
  • Time tracking, custom fields and workflow automations all require the Pro plan
  • Microsoft SSO is Business only and SAML is Unlimited only, at $399 a month
  • White labelling and IP restriction are Unlimited only

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Nifty

On request
  • FreeFree
    • 2 projects
    • Basic features
  • Starter$5/month
    • 40 projects
    • Roadmaps
    • Time tracking

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Nifty if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want milestones.
Nifty review

Questions people ask

Is AB Tasty or Nifty better?
Neither clearly leads. AB Tasty starts at €500/month and Nifty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Nifty?
AB Tasty starts at €500/month and Nifty at On request.
Does AB Tasty or Nifty run on more platforms?
AB Tasty runs on Web. Nifty runs on Web, Ios, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Nifty is typically brought in for.
What can AB Tasty do that Nifty cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Nifty covers Tasks, Milestones, Docs, Chat. Both handle Web support.
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