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Software · head to head

AB Tasty vs Hive

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Hive logo

Hive

Software

Project management built for speed

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Hive the free plan is capped at 200 MB of storage
  • They diverge on capability: AB Tasty covers A/B testing, Hive covers Tasks.

Where they differ

Only the attributes on which AB Tasty and Hive actually diverge.

Attributes where AB Tasty and Hive differ
AttributeAB TastyHive
Starting price€500/monthOn request
Pricing modelquotefreemium
PlatformsWebWeb, Ios, Android, Desktop
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Hive

  • Tasks
  • Gantt view
  • Kanban
  • Time tracking
  • Forms
  • Slack
  • Zoom
  • Google Drive

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Hive
  • Feature flagging and progressive rolloutsnot Hive
  • Personalising content for identified and anonymous visitorsnot Hive
  • Search, recommendations and merchandising for ecommercenot Hive
  • Conversion optimisation experiments across channelsnot Hive

Hive

  • Project and task management with multiple project viewsnot AB Tasty
  • Coordinating work, proofing and resourcing for teamsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Hive

  • The free plan is capped at 200 MB of storage
  • The Starter plan at $5 per user per month is limited to 10 projects
  • Eight capabilities are sold as $5 per user add ons on the Teams plan, including CRM, timesheets, proofing, resourcing, advanced dashboards, external users and SSO
  • Buying SSO plus a few of those add ons therefore costs more than the $12 base seat itself
  • AI credits are metered monthly at 1,000, 3,000 and 5,000 by plan

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Hive

On request
  • FreeFree
    • Basic features
    • 10 users
  • Teams$12/month
    • Unlimited users
    • Time tracking
    • Automations

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Hive if

  • You need tasks.
  • You work on Web, Ios, Android, Desktop.
  • You also want gantt view.
Hive review

Questions people ask

Is AB Tasty or Hive better?
Neither clearly leads. AB Tasty starts at €500/month and Hive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Hive?
AB Tasty starts at €500/month and Hive at On request.
Does AB Tasty or Hive run on more platforms?
AB Tasty runs on Web. Hive runs on Web, Ios, Android, Desktop.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Hive is typically brought in for.
What can AB Tasty do that Hive cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Hive covers Tasks, Gantt view, Kanban, Time tracking. Both handle Web support.
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