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Marketing · head to head

June vs Optimizely

June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only June has a free tier, so it costs nothing to try first.
  • Each has a real cost: June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: June covers B2B analytics, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which June and Optimizely actually diverge.

Attributes where June and Optimizely differ
AttributeJuneOptimizely
Starting priceFree$10000/year
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, Mobile
Founded20212010

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • English language support

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

June

  • Company-level product analytics for B2B SaaSnot Optimizely
  • Spotting churn risk from account usage patternsnot Optimizely
  • Pushing product usage data into Salesforce, HubSpot or Attionot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot June
  • Feature flagging and personalisation for digital productsnot June

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is June or Optimizely better?
Neither clearly leads. June starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, June or Optimizely?
June has a free tier; the other does not. Paid plans start at Free for June and $10000/year for Optimizely.
Does June or Optimizely run on more platforms?
June runs on Web. Optimizely runs on Web, Mobile.
Can I use June for free?
Yes. June has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is June best used for?
June is most often used for company-level product analytics for b2b saas, spotting churn risk from account usage patterns, pushing product usage data into salesforce, hubspot or attio. Of those, company-level product analytics for b2b saas and spotting churn risk from account usage patterns are not what Optimizely is typically brought in for.
What can June do that Optimizely cannot?
June covers B2B analytics, Account tracking, Cohort analysis, Dashboards. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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