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Marketing · head to head

CleverTap vs June

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Rated
-
Full reviewWebsite
June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only June has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • They diverge on capability: CleverTap covers Cross-channel journeys, June covers B2B analytics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and June actually diverge.

Attributes where CleverTap and June differ
AttributeCleverTapJune
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
FoundedUnknown2021

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot June
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot June
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot June
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot June

June

  • Company-level product analytics for B2B SaaSnot CleverTap
  • Spotting churn risk from account usage patternsnot CleverTap
  • Pushing product usage data into Salesforce, HubSpot or Attionot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Questions people ask

Is CleverTap or June better?
Neither clearly leads. CleverTap starts at On request and June at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or June?
June has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for June.
Does CleverTap or June run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. June runs on Web.
Can I use June for free?
Yes. June has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what June is typically brought in for.
What can CleverTap do that June cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI. June covers B2B analytics, Account tracking, Cohort analysis, Dashboards.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
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