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Telecommunications · head to head

8x8 vs Optimizely

8x8 logo

8x8

Telecommunications

Enterprise-grade unified communications

From
$29.99/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: 8x8 listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: 8x8 covers Voice calling, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which 8x8 and Optimizely actually diverge.

Attributes where 8x8 and Optimizely differ
Attribute8x8Optimizely
Starting price$29.99/month$10000/year
Pricing modelsubscriptionquote
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Mobile
CategoryTelecommunicationsMarketing
Founded19872010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8x8

  • Voice calling
  • Video meetings
  • Team messaging
  • Call recording
  • Voicemail
  • Call routing
  • Salesforce
  • Microsoft Teams

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Google Analytics
  • Adobe Analytics
  • Mobile support
  • Multiple languages language support

Both cover

  • Analytics
  • SOC2
  • ISO27001
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

8x8

  • Business communicationnot Optimizely
  • Customer contactnot Optimizely
  • Remote worknot Optimizely
  • Continuitynot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot 8x8
  • Feature flagging and personalisation for digital productsnot 8x8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8x8

  • Listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

8x8

$29.99/month
  • Pro$29.99/month
    • Calling and meetings
    • Video conferencing
    • Team messaging
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced analytics
    • Dedicated support

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose 8x8 if

  • You need voice calling.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want video meetings.
8x8 review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is 8x8 or Optimizely better?
Neither clearly leads. 8x8 starts at $29.99/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8x8 or Optimizely?
8x8 starts at $29.99/month and Optimizely at $10000/year.
Does 8x8 or Optimizely run on more platforms?
8x8 runs on Web, Windows, Macos, Ios, Android. Optimizely runs on Web, Mobile.
What is 8x8 best used for?
8x8 is most often used for business communication, customer contact, remote work, continuity. Of those, business communication and customer contact are not what Optimizely is typically brought in for.
What can 8x8 do that Optimizely cannot?
8x8 covers Voice calling, Video meetings, Team messaging, Call recording. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Analytics, SOC2, ISO27001, Cloud deployment.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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