Softwr

Telecommunications · head to head

8x8 vs Adverity

8x8 logo

8x8

Telecommunications

Enterprise-grade unified communications

From
$29.99/month
Rated
-
Full reviewWebsite
Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: 8x8 listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited; Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • They diverge on capability: 8x8 covers Voice calling, Adverity covers Data aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which 8x8 and Adverity actually diverge.

Attributes where 8x8 and Adverity differ
Attribute8x8Adverity
Starting price$29.99/month$999/month
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Api, Mobile
CategoryTelecommunicationsMarketing
Founded19872014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8x8

  • Voice calling
  • Video meetings
  • Team messaging
  • Call recording
  • Voicemail
  • Call routing
  • Analytics
  • Microsoft Teams

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

8x8

  • Business communicationnot Adverity
  • Customer contactnot Adverity
  • Remote worknot Adverity
  • Continuitynot Adverity

Adverity

  • Consolidating marketing data from many advertising platformsnot 8x8
  • Transforming and harmonising campaign data across sourcesnot 8x8
  • Monitoring data quality before it reaches reportingnot 8x8
  • Feeding a BI tool or warehouse with marketing datanot 8x8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8x8

  • Listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Pricing, plan by plan

8x8

$29.99/month
  • Pro$29.99/month
    • Calling and meetings
    • Video conferencing
    • Team messaging
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced analytics
    • Dedicated support

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Which should you pick?

Choose 8x8 if

  • You need voice calling.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want video meetings.
8x8 review

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Questions people ask

Is 8x8 or Adverity better?
Neither clearly leads. 8x8 starts at $29.99/month and Adverity at $999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8x8 or Adverity?
8x8 starts at $29.99/month and Adverity at $999/month.
Does 8x8 or Adverity run on more platforms?
8x8 runs on Web, Windows, Macos, Ios, Android. Adverity runs on Web, Api, Mobile.
What is 8x8 best used for?
8x8 is most often used for business communication, customer contact, remote work, continuity. Of those, business communication and customer contact are not what Adverity is typically brought in for.
What can 8x8 do that Adverity cannot?
8x8 covers Voice calling, Video meetings, Team messaging, Call recording. Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
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