Softwr

The directory

Marketing software

64 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 25–48 of 64

  • Invoca logo

    Invoca

    Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

    Pricing on request
    • Web
    10 integrations

    3 alternatives · 4 questions answered

  • Iterable logo

    Iterable

    The AI customer engagement platform global brands trust to create experiences that drive growth…

    Pricing on request

    4 alternatives · 1 question answered

  • June logo

    June

    B2B product analytics

    Free plan available
    • Web

    4 alternatives · 3 questions answered

  • Kissmetrics logo

    Kissmetrics

    Customer analytics and behavioral data

    Free plan, then $99/mo
    • Web

    4 alternatives · 3 questions answered

  • Leadpages logo

    Leadpages

    AI-powered landing page builder with lead capture and A/B testing.

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +1
    6 integrations

    4 alternatives · 3 questions answered

  • Lucky Orange logo

    Lucky Orange

    All-in-one conversion optimization

    Free plan, then $32/mo
    • Web

    3 alternatives · 5 questions answered

  • Madgicx logo

    Madgicx

    AI ad management and analytics platform for Meta, Google, and TikTok advertising

    From $49/mo
    • Web
    5 integrations

    2 alternatives · 4 questions answered

  • Mailgun logo

    Mailgun

    Email delivery built for developers

    Free

    4 alternatives · 3 questions answered

  • Matomo logo

    Matomo

    Privacy-focused web analytics

    Free plan available
    • Web
    • Self-hosted

    4 alternatives · 4 questions answered

  • Mautic logo

    Mautic

    The main open source marketing automation platform, self-hosted and GPL licensed

    Free
    • Web
    • Linux
    • Self-hosted
    9 integrations

    3 alternatives · 4 questions answered

  • Microsoft Clarity logo

    Microsoft Clarity

    Free behaviour analytics tool with session recordings, heatmaps, and AI insights

    Free
    • Web
    • iOS
    • Android
    8 integrations

    4 alternatives · 3 questions answered

  • MoEngage logo

    MoEngage

    Essential solutions to help your growing teams build and retain customers

    Pricing on request

    4 alternatives · 2 questions answered

  • Moz logo

    Moz

    SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

    Free plan, then $49/mo
    • Web
    Part of iContact (subsidiary of J2 Global)

    3 alternatives · 5 questions answered

  • Netcore Cloud logo

    Netcore Cloud

    Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

    Pricing on request
    • Web
    • API
    • iOS
    • +1
    8 integrations

    3 alternatives · 4 questions answered

  • Northbeam logo

    Northbeam

    Marketing intelligence for growth brands

    From $1,500/mo
    • Web
    • API
    5 integrations

    4 alternatives · 5 questions answered

  • Octoboard logo

    Octoboard

    Low-cost white-label client reporting and dashboards priced per connected client

    From €25/mo
    • Web
    10 integrations

    3 alternatives · 4 questions answered

  • Onclusive logo

    Onclusive

    Media monitoring, journalist database and PR measurement assembled from six acquired companies

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 4 questions answered

  • Optimizely logo

    Optimizely

    Digital experience optimization

    From $10,000/yr
    • Web
    • iOS
    • Android

    4 alternatives · 3 questions answered

  • Optimove logo

    Optimove

    Retention marketing platform that forces control groups and reports uplift per customer

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Plausible logo

    Plausible

    Simple, privacy-friendly analytics

    From $9/mo
    • Web

    4 alternatives · 3 questions answered

  • Postmark logo

    Postmark

    No hidden fees, no guesswork. Just the features you need, at a price that makes sense

    Pricing not published

    4 alternatives · 4 questions answered

  • Postscript logo

    Postscript

    SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

    From $49/mo
    • Web
    • iOS
    8 integrations

    3 alternatives · 4 questions answered

  • Roxhill logo

    Roxhill

    UK-focused journalist database and media monitoring, founder-owned and annual only

    Pricing on request
    • Web
    • iOS
    • Android
    8 integrations

    3 alternatives · 4 questions answered

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How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.