iubendavs
Didomi
Didomi: If you are a publisher or broadcaster needing certified consent at scale including connected TV
iubenda
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
As of 31 August 2026, iubenda starts at €59.88/year. iubenda is the rare privacy compliance vendor that prints its prices, starting at 59. Softwr lists it under Legal. iubenda is available on Web, iOS, Android, API.
Overview
What iubenda does
iubenda generates and hosts the legal and consent components a website or app needs: privacy policy, cookie policy and terms and conditions built from a library of clauses covering common services, a consent management platform with a cookie banner and consent recording, consent solutions for forms and marketing, and an internal register of processing activities. Documents update as the underlying legal templates change, and the company is ISO 27001 certified. What makes it worth listing next to enterprise privacy suites is that it holds the same certifications at a fraction of the price. iubenda is an IAB-validated CMP supporting the Transparency and Consent Framework at version 2.2, and a Google-certified CMP partner with Consent Mode built in. Those two facts are usually the actual purchasing requirement for anyone monetising European traffic through Google demand, and iubenda supplies them on a plan costing 59.88 euros a year at up to twenty-five thousand monthly pageviews, rising to 239.88 euros for fifty thousand and 959.88 euros for one hundred and fifty thousand. The metering is where buyers get caught. Plans are priced by monthly pageviews, not by site or by user, so a piece of content that performs unexpectedly well pushes you to the next tier. The buyer is a small or mid-sized business, agency or publisher that needs demonstrable compliance without a privacy team. Larger organisations with data mapping, vendor assessment and data subject rights obligations across many systems will outgrow it, because iubenda is about the public-facing compliance surface rather than what happens to the data internally.
What people use it for
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP prices
- An agency maintaining privacy policies across dozens of client sites that must stay current as services change
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyer
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about iubenda.
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
Cross-shopped
What people choose instead of iubenda
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- iubendavsOneTrust
OneTrust: If you need data mapping, vendor risk and rights automation alongside consent
- iubendavsDataGrail
DataGrail: If your main obligation is automating data subject requests across many internal systems
Pricing
What iubenda costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Essentials
€59.88 /yr
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- IAB TCF 2.2 support
Advanced
€239.88 /yr
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
Ultimate
€959.88 /yr
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
Accessibility Standard
€600 /yr
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
Capabilities
Features
Privacy and cookie policy generator
Builds policies from a clause library covering common third-party services
Google-certified CMP
Consent Mode built in, meeting Google requirements for EEA and UK traffic
IAB TCF 2.2
Validated CMP signalling consent through the advertising technology chain
Consent solution for forms
Records proof of consent for newsletter and contact form submissions
Register of processing activities
Internal GDPR Article 30 record keeping
Terms and conditions generator
Generates and hosts terms for websites, apps and marketplaces
Accessibility widget
Separately priced accessibility overlay plans powered by a partner
Multi-language
Policies generated in several languages for cross-border sites
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
Keep looking
Where to go from iubenda
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Softwr does not host reviews and shows no star rating for iubenda, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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