Legal · head to head
Didomi vs iubenda
Didomi
Legal
Google-certified and IAB TCF consent management across web, mobile and connected TV
- From
- On request
- Rated
- -
iubenda
Legal
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
- From
- €59.88/year
- Rated
- -
The short version
- Each has a real cost: Didomi pricing is based on monthly unique visitors and is not published, so a large publisher cannot estimate cost before entering a sales process, and traffic spikes translate directly into billing surprises.; iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- They diverge on capability: Didomi covers Google CMP certification, iubenda covers Privacy and cookie policy generator.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Didomi and iubenda actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Legal).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Didomi
- Google CMP certification
- IAB TCF support
- Connected TV and OTT
- Mobile SDKs
- Consent proof storage
- Preference centre
- Consent analytics
- Global privacy regimes
Only in iubenda
- Privacy and cookie policy generator
- Google-certified CMP
- IAB TCF 2.2
- Consent solution for forms
- Register of processing activities
- Terms and conditions generator
- Accessibility widget
- Multi-language
What people use each for
The jobs each tool is most often brought in to do.
Didomi
- A European publisher whose Google Ad Manager revenue is withheld without a Google-certified CMP integrated with Consent Modenot iubenda
- A broadcaster collecting consent on connected TV apps, where certified CMP options are very limitednot iubenda
- A multinational advertiser needing one consent signal honoured consistently across web, iOS and Android propertiesnot iubenda
- A group that must produce consent evidence to a data protection authority following a complaintnot iubenda
iubenda
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Didomi
- An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Didomi
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Didomi
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Didomi
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Didomi
- Pricing is based on monthly unique visitors and is not published, so a large publisher cannot estimate cost before entering a sales process, and traffic spikes translate directly into billing surprises.
- Consent banners depress measurable traffic by design, and Didomi cannot prevent that, so publishers moving from a non-compliant banner should expect an immediate drop in tracked users and attributable conversions.
- Certification is a moving target: Google and IAB update requirements periodically and each version change forces integration work on your side, not only on the vendor's.
- Connected TV consent collection depends on the app platform and remote control interface, and implementations are considerably more involved than a web banner, often requiring per-platform development.
- The wider privacy suite beyond consent is thinner than dedicated privacy platforms, so an organisation needing data subject rights automation and data mapping usually buys a second vendor anyway.
iubenda
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
Pricing, plan by plan
Didomi
On request- Didomi CMP$undefined/year
- Google-certified CMP for web, mobile and CTV
- IAB TCF registered
- Consent proof storage and analytics
iubenda
€59.88/year- Essentials$59.88/year
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- Advanced$239.88/year
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
- Ultimate$959.88/year
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
- Accessibility Standard$600/year
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
Which should you pick?
Choose Didomi if
- You need google cmp certification.
- You work on Web, iOS, Android, Connected TV, API.
- You also want iab tcf support.
Choose iubenda if
- You need privacy and cookie policy generator.
- You work on Web, iOS, Android, API.
- You also want google-certified cmp.
Questions people ask
- Is Didomi or iubenda better?
- Neither clearly leads. Didomi starts at On request and iubenda at €59.88/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Didomi or iubenda?
- Didomi starts at On request and iubenda at €59.88/year.
- Does Didomi or iubenda run on more platforms?
- Didomi runs on Web, iOS, Android, Connected TV, API. iubenda runs on Web, iOS, Android, API.
- What is Didomi best used for?
- Didomi is most often used for a european publisher whose google ad manager revenue is withheld without a google-certified cmp integrated with consent mode, a broadcaster collecting consent on connected tv apps, where certified cmp options are very limited, a multinational advertiser needing one consent signal honoured consistently across web, ios and android properties, a group that must produce consent evidence to a data protection authority following a complaint. Of those, a european publisher whose google ad manager revenue is withheld without a google-certified cmp integrated with consent mode and a broadcaster collecting consent on connected tv apps, where certified cmp options are very limited are not what iubenda is typically brought in for.
- What can Didomi do that iubenda cannot?
- Didomi covers Google CMP certification, IAB TCF support, Connected TV and OTT, Mobile SDKs. iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms.
Answered from the vendors’ own pages
Didomi: Is Didomi Google-certified?
Yes, for web, mobile and connected TV, and the certification has been renewed across multiple years.
iubenda: Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
Didomi: Does it support IAB TCF?
Yes, it is a registered TCF CMP, currently supporting version 2.2 and later revisions.
iubenda: What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
Didomi: What does it cost?
Not published. Pricing is based on monthly unique visitors and quoted.
iubenda: Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
Didomi: Where is consent data stored?
Didomi is a French company and offers European storage, which matters for procurement teams weighing supervisory jurisdiction.
iubenda: Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
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