Didomivs
OneTrust
OneTrust: If you need consent as part of a wider privacy programme with data mapping and rights automation
Didomi
Google-certified and IAB TCF consent management across web, mobile and connected TV
As of 31 August 2026, Didomi's pricing is not published; the vendor quotes on request. Didomi is a Google-certified consent management platform validated for IAB TCF, and one of a small number certified for connected TV. Softwr lists it under Legal. Didomi is available on Web, iOS, Android, Connected TV.
Overview
What Didomi does
Didomi is a consent and preference management platform. It collects, stores and signals user consent for cookies, tracking and data processing across websites, mobile applications, connected TV and over-the-top apps, and provides preference centres, consent proof storage and reporting on consent rates. It also sells wider privacy tooling covering preference management and data subject rights. The fact that decides purchases in this category is certification, not features. Google requires publishers and advertisers serving European Economic Area, UK and Swiss traffic to use a Google-certified consent management platform integrated with Consent Mode, and to be registered with the IAB Transparency and Consent Framework. Using an uncertified banner means Google demand is withheld, which is a direct revenue loss rather than a compliance abstraction. Didomi holds Google CMP certification for web, mobile and connected TV, has renewed it across multiple years, and supports IAB TCF, currently at version 2.2 and beyond. Its CTV certification is held by only a handful of platforms globally, which is the reason broadcasters and streaming publishers shortlist it specifically. Didomi is French, headquartered in Paris, which matters to European buyers whose procurement teams weigh where consent proofs are stored and which supervisory authority the vendor answers to. Pricing is based on monthly unique visitors and is not published, so a high-traffic publisher cannot estimate cost without a sales conversation. The buyer is typically a publisher, broadcaster or large advertiser with real programmatic revenue at stake, rather than a small business that needs a cookie banner.
What people use it for
- A European publisher whose Google Ad Manager revenue is withheld without a Google-certified CMP integrated with Consent Mode
- A broadcaster collecting consent on connected TV apps, where certified CMP options are very limited
- A multinational advertiser needing one consent signal honoured consistently across web, iOS and Android properties
- A group that must produce consent evidence to a data protection authority following a complaint
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Didomi.
- Pricing is based on monthly unique visitors and is not published, so a large publisher cannot estimate cost before entering a sales process, and traffic spikes translate directly into billing surprises.
- Consent banners depress measurable traffic by design, and Didomi cannot prevent that, so publishers moving from a non-compliant banner should expect an immediate drop in tracked users and attributable conversions.
- Certification is a moving target: Google and IAB update requirements periodically and each version change forces integration work on your side, not only on the vendor's.
- Connected TV consent collection depends on the app platform and remote control interface, and implementations are considerably more involved than a web banner, often requiring per-platform development.
- The wider privacy suite beyond consent is thinner than dedicated privacy platforms, so an organisation needing data subject rights automation and data mapping usually buys a second vendor anyway.
Cross-shopped
What people choose instead of Didomi
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Didomivsiubenda
iubenda: If you are a smaller site that needs certified consent plus legal documents at a published low price
- DidomivsDataGrail
DataGrail: If your priority is data subject request automation rather than advertising consent signalling
Pricing
What Didomi costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Didomi CMP
On request
- Google-certified CMP for web, mobile and CTV
- IAB TCF registered
- Consent proof storage and analytics
- Preference management
- Priced by monthly unique visitors, quoted
Capabilities
Features
Google CMP certification
Certified for web, mobile and connected TV, with Consent Mode integration
IAB TCF support
Registered and validated CMP signalling consent to the ad technology chain
Connected TV and OTT
Consent collection on television interfaces, which few CMPs support
Mobile SDKs
Native consent collection on iOS and Android including ATT coordination
Consent proof storage
Records consent events with evidence retained for regulatory challenge
Preference centre
User-facing controls over communication and processing preferences
Consent analytics
Reporting on opt-in rates by banner design, geography and device
Global privacy regimes
Support for GDPR, ePrivacy, US state laws and global privacy signals
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Didomi Google-certified?
Yes, for web, mobile and connected TV, and the certification has been renewed across multiple years.
Does it support IAB TCF?
Yes, it is a registered TCF CMP, currently supporting version 2.2 and later revisions.
What does it cost?
Not published. Pricing is based on monthly unique visitors and quoted.
Where is consent data stored?
Didomi is a French company and offers European storage, which matters for procurement teams weighing supervisory jurisdiction.
Keep looking
Where to go from Didomi
- Didomi alternativesEvery product people weigh against it
- Didomi pricingPlans, floors and what the tiers exclude
- Didomi badgesWhich rules it meets, and the figure behind each
- All Legal softwareThe full category
- Best Legal softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for Didomi, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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