Legal · head to head
iubenda vs OneTrust
iubenda
Legal
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
- From
- €59.88/year
- Rated
- -
OneTrust
Cybersecurity
Enterprise AI governance and data compliance platform.
- From
- On request
- Rated
- -
The short version
- Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; OneTrust complex usage-based pricing model with multiple meters (admin users, inventory size, daily visitors, data subjects) making total cost unpredictable
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which iubenda and OneTrust actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in iubenda
- Privacy and cookie policy generator
- Google-certified CMP
- IAB TCF 2.2
- Consent solution for forms
- Register of processing activities
- Terms and conditions generator
- Accessibility widget
- Multi-language
Only in OneTrust
Nothing recorded that iubenda does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
iubenda
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot OneTrust
- An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot OneTrust
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot OneTrust
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot OneTrust
OneTrust
- Fortune 500 enterprises managing multi-framework compliance (GDPR, SOC 2, EU AI Act, DORA, NIS2)not iubenda
- Organisations implementing responsible AI governance and monitoring AI systemsnot iubenda
- Companies with global data operations requiring consent and privacy automation at scalenot iubenda
- Enterprises managing complex vendor ecosystems with third-party risk assessmentnot iubenda
- Regulated industries (finance, healthcare, insurance) requiring continuous compliancenot iubenda
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
iubenda
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
OneTrust
- Complex usage-based pricing model with multiple meters (admin users, inventory size, daily visitors, data subjects) making total cost unpredictable
- No published pricing examples or per-unit costs; all pricing requires custom quotes
- Each solution area uses different pricing metrics, requiring complex calculations for multi-solution purchases
- Enterprise-only positioning (Fortune 500 focus) suggests premium pricing, discouraging mid-market or startup adoption
- Platform complexity and multiple solution areas may result in significant implementation and ongoing costs not disclosed upfront
Pricing, plan by plan
iubenda
€59.88/year- Essentials$59.88/year
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- Advanced$239.88/year
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
- Ultimate$959.88/year
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
- Accessibility Standard$600/year
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
OneTrust
On request- AI Governance$undefined/variable
- Pricing by admin users and AI inventory size
- AI compliance lifecycle management
- Control enforcement and monitoring
- Consent & Preferences$undefined/variable
- CMP Base: priced by average daily visitors
- CMP Suite: expanded privacy experiences
- Universal Consent: metered by data subject profiles
- Privacy Automation$undefined/variable
- Priced by users and privacy asset inventory
- Internal operations automation
- Data subject request handling
- Tech Risk & Compliance$undefined/variable
- Governance and risk management across 50+ standards
- Priced by admin users and asset inventory
Which should you pick?
Choose iubenda if
- You need privacy and cookie policy generator.
- You work on Web, iOS, Android, API.
- You also want google-certified cmp.
Questions people ask
- Is iubenda or OneTrust better?
- Neither clearly leads. iubenda starts at €59.88/year and OneTrust at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, iubenda or OneTrust?
- iubenda starts at €59.88/year and OneTrust at On request.
- Does iubenda or OneTrust run on more platforms?
- iubenda runs on Web, iOS, Android, API. OneTrust runs on Web, API, Cloud.
- What is iubenda best used for?
- iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what OneTrust is typically brought in for.
- What can iubenda do that OneTrust cannot?
- iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms.
Answered from the vendors’ own pages
iubenda: Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
OneTrust: How many case studies does OneTrust have?
OneTrust showcases 74+ customer case studies across multiple industries and regions, with examples from banking, insurance, hospitality and technology.
Sourceiubenda: What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
OneTrust: What compliance standards does OneTrust support?
OneTrust covers tech risk and compliance across 50+ standards including GDPR, SOC 2, EU AI Act, DORA and NIS2.
Sourceiubenda: Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
OneTrust: Does OneTrust automate data detection?
Yes. OneTrust automatically detects and classifies sensitive data across 200+ connectors, identifying where data lives and what regulatory requirements apply.
Sourceiubenda: Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
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