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Legal · head to head

iubenda vs Termly

iubenda logo

iubenda

Legal

Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year

From
€59.88/year
Rated
-
Full reviewWebsite
Termly logo

Termly

Cybersecurity

Legal policy generator and cookie consent banner for small websites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Termly has a free tier, so it costs nothing to try first.
  • Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; Termly a standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • They diverge on capability: iubenda covers Privacy and cookie policy generator, Termly covers Policy generator.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which iubenda and Termly actually diverge.

Attributes where iubenda and Termly differ
AttributeiubendaTermly
Starting price€59.88/yearFree
Pricing modelPer year by monthly pageviewsPer website per month
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb
CategoryLegalCybersecurity

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in iubenda

  • Privacy and cookie policy generator
  • Google-certified CMP
  • IAB TCF 2.2
  • Consent solution for forms
  • Register of processing activities
  • Terms and conditions generator
  • Accessibility widget
  • Multi-language

Only in Termly

  • Policy generator
  • Automatic policy updates
  • Consent banner
  • Script auto blocker
  • Cookie scanner
  • Consent log
  • WordPress plugin
  • Do not sell handling

What people use each for

The jobs each tool is most often brought in to do.

iubenda

  • A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Termly
  • An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Termly
  • A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Termly
  • An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Termly

Termly

  • A small e-commerce shop that needs a privacy policy, terms and a compliant cookie banner before launch without engaging a solicitornot iubenda
  • A freelance web developer standardising the legal and consent layer across client sites, buying a licence per site or an agency arrangementnot iubenda
  • A WordPress site owner who needs scripts blocked before consent and does not have a tag manager set upnot iubenda
  • A US small business newly in scope for a state privacy law that needs a do not sell opt-out on the site quicklynot iubenda

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

iubenda

  • Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
  • Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
  • It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
  • The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
  • Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.

Termly

  • A standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • Generated policies are templates conditioned on questionnaire answers, so they describe the data practices you claimed rather than the ones your code performs, and a regulator comparing the policy to actual tracking finds the gap not the vendor.
  • Banner view limits apply on the lower tiers, and a site that spikes in traffic can exhaust its allowance mid month, which is the worst possible moment for consent handling to degrade.
  • It covers websites well but has little for mobile apps, so a company with an iOS and Android app alongside its site needs a second consent mechanism and a second consent record.
  • There is no data mapping, subject rights automation or vendor inventory, so any company that grows into real privacy programme obligations outgrows Termly entirely rather than upgrading within it.

Pricing, plan by plan

iubenda

€59.88/year
  • Essentials$59.88/year
    • Up to 25,000 pageviews per month
    • Privacy and cookie policy
    • Google-certified CMP with Consent Mode
  • Advanced$239.88/year
    • Up to 50,000 pageviews per month
    • Everything in Essentials
    • Additional consent and preference features
  • Ultimate$959.88/year
    • Up to 150,000 pageviews per month
    • Everything in Advanced
    • Higher volume consent recording
  • Accessibility Standard$600/year
    • Accessibility widget for 150,000 pageviews per month
    • Delivered with a partner
    • Separate from the compliance plans

Termly

Free
  • FreeFree
    • 1 basic legal policy
    • 10,000 monthly banner views
    • Cookie consent banner
  • Starter$10/month
    • 2 legal policies
    • 10 policy edits
    • 50,000 monthly banner views
  • Pro Plus$15/month
    • Unlimited banner views
    • Additional legal policies
    • Multilingual banners

Which should you pick?

Choose iubenda if

  • You need privacy and cookie policy generator.
  • You work on Web, iOS, Android, API.
  • You also want google-certified cmp.
iubenda review

Choose Termly if

  • You need policy generator.
  • You want to start without paying.
  • You also want automatic policy updates.
Termly review

Questions people ask

Is iubenda or Termly better?
Neither clearly leads. iubenda starts at €59.88/year and Termly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, iubenda or Termly?
Termly has a free tier; the other does not. Paid plans start at €59.88/year for iubenda and Free for Termly.
Does iubenda or Termly run on more platforms?
iubenda runs on Web, iOS, Android, API. Termly runs on Web.
Can I use Termly for free?
Yes. Termly has a free tier, so you can try it without paying. iubenda starts at €59.88/year.
What is iubenda best used for?
iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what Termly is typically brought in for.
What can iubenda do that Termly cannot?
iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. Termly covers Policy generator, Automatic policy updates, Consent banner, Script auto blocker.

Answered from the vendors’ own pages

iubenda: Is iubenda a certified consent platform?

Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.

Termly: Does one Termly plan cover all my websites?

No. A standard plan licenses one website. Multiple domains need multiple licences or an agency arrangement, and this is the single most common surprise on the bill.

iubenda: What does it cost?

Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.

Termly: Are the generated policies legally sufficient?

They are templates conditioned on your answers and are not legal advice. They are proportionate for a simple site and inadequate where actual data flows are complex or regulated.

iubenda: Do the generated policies make me compliant?

They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.

Termly: Is there a genuinely free plan?

Yes, one basic policy, one site, 10,000 monthly banner views and quarterly cookie scans, with no card required.

iubenda: Does it handle data subject access requests?

Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.

Termly: Does it handle US state privacy opt-outs?

Yes, including a do not sell or share mechanism and regional rule sets, alongside GDPR consent for EU visitors.

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