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Veterinary · head to head

AVImark vs ImproMed

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
I

ImproMed

Veterinary

On-premise Windows practice management with deep inventory and financial reporting, now inside Covetrus

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; ImproMed it is a server-based Windows product, so the practice owns the hardware, the SQL database, the patching and the backup regime, and those costs never appear in the software quotation.
  • They diverge on capability: AVImark covers Medical records, ImproMed covers Multi-location inventory.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AVImark and ImproMed actually diverge.

Attributes where AVImark and ImproMed differ
AttributeAVImarkImproMed

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Windows), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in ImproMed

  • Multi-location inventory
  • Production reporting
  • Wellness plans
  • Laboratory and imaging integration
  • On-premise deployment
  • Covetrus prescription management

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot ImproMed
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot ImproMed
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot ImproMed
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot ImproMed

ImproMed

  • A multi-doctor hospital carrying significant inventory value that needs reorder points and vendor price comparisonnot AVImark
  • A practice manager who has to analyse production by veterinary surgeon and reconcile it against the general ledgernot AVImark
  • A hospital in an area with unreliable internet that will not put the appointment book and records on a cloud connectionnot AVImark
  • A small group running wellness plans that need recurring billing and compliance tracking against patientsnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

ImproMed

  • It is a server-based Windows product, so the practice owns the hardware, the SQL database, the patching and the backup regime, and those costs never appear in the software quotation.
  • Covetrus markets Pulse as its strategic cloud platform while holding three legacy practice management systems, so ask directly what development ImproMed still receives and get the support commitment and end-of-life notice period in writing.
  • Remote and mobile access is weak compared with cloud systems, which matters for on-call work, home record review and multi-site groups sharing patients.
  • The interface is dense and dated, and training a new receptionist or technician on it takes materially longer than on a modern cloud system.
  • If Covetrus does steer customers to Pulse, the migration is a full data conversion with retraining, so the cost of the eventual move should be priced into the decision now rather than later.

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

ImproMed

On request
  • ImproMed Infinity$undefined/year
    • Quoted per practice with a licence and an annual support agreement
    • Server hardware and database licensing are the responsibility of the practice
    • Data conversion and training charged separately

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose ImproMed if

  • You need multi-location inventory.
  • You work on Windows.
  • You also want production reporting.
ImproMed review

Questions people ask

Is AVImark or ImproMed better?
Neither clearly leads. AVImark starts at On request and ImproMed at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or ImproMed?
AVImark starts at On request and ImproMed at On request.
Does AVImark or ImproMed run on more platforms?
Both run on Windows, so platform support will not decide this one for you.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what ImproMed is typically brought in for.
What can AVImark do that ImproMed cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. ImproMed covers Multi-location inventory, Production reporting, Wellness plans, Laboratory and imaging integration.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

ImproMed: Is ImproMed still being developed?

Ask Covetrus for a release history and a written support commitment. Pulse is the stated strategic cloud product, and ImproMed, AVImark and RxWorks are all legacy systems in the same portfolio.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

ImproMed: Can it run in the cloud?

It is designed for an on-premise server. Hosting it on a remote desktop service is possible but it is not a native cloud application and does not behave like one.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

ImproMed: What is it better at than cloud alternatives?

Inventory control and financial and production reporting. Practices with high stock value and several veterinary surgeons are the ones that notice the difference.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

ImproMed: What happens to my data if we move to Pulse?

A conversion project. Establish before signing what Covetrus will convert, what it will not, and who pays for it.

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