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Veterinary · head to head

AVImark vs Covetrus Pulse

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
Covetrus Pulse logo

Covetrus Pulse

Veterinary

Veterinary operating system with pharmacy and client engagement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; Covetrus Pulse ties clinical software to a supply and pharmacy relationship, which is a commercial dependency worth deciding on deliberately
  • They diverge on capability: AVImark covers Medical records, Covetrus Pulse covers Practice management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AVImark and Covetrus Pulse actually diverge.

Attributes where AVImark and Covetrus Pulse differ
AttributeAVImarkCovetrus Pulse
PlatformsWindowsWeb, Cloud, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in Covetrus Pulse

  • Practice management
  • Integrated prescription management
  • Client engagement
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot Covetrus Pulse
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot Covetrus Pulse
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot Covetrus Pulse
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot Covetrus Pulse

Covetrus Pulse

  • Practices dispensing heavily that want prescriptions filled without leaving the systemnot AVImark
  • Groups wanting one platform across clinical, client and pharmacynot AVImark
  • Clinics moving off legacy on-premise systems such as AVImarknot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

Covetrus Pulse

  • Ties clinical software to a supply and pharmacy relationship, which is a commercial dependency worth deciding on deliberately
  • Quote-only pricing with no published rates
  • Covetrus also owns older systems, and roadmap attention across a portfolio is a fair question
  • Cloud-only, so consultations depend on clinic connectivity

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

Covetrus Pulse

On request

No published plan breakdown. See the Covetrus Pulse review.

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose Covetrus Pulse if

  • You need practice management.
  • You work on Web, Cloud, iOS, Android.
  • You also want integrated prescription management.
Covetrus Pulse review

Questions people ask

Is AVImark or Covetrus Pulse better?
Neither clearly leads. AVImark starts at On request and Covetrus Pulse at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or Covetrus Pulse?
AVImark starts at On request and Covetrus Pulse at On request.
Does AVImark or Covetrus Pulse run on more platforms?
AVImark runs on Windows. Covetrus Pulse runs on Web, Cloud, iOS, Android.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what Covetrus Pulse is typically brought in for.
What can AVImark do that Covetrus Pulse cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. Covetrus Pulse covers Practice management, Integrated prescription management, Client engagement, Analytics.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

Covetrus Pulse: What does Covetrus Pulse cost?

Pricing is quoted per practice and not published.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

Covetrus Pulse: What makes it different?

Covetrus is an animal-health distributor and pharmacy, so prescription fulfilment and home delivery sit inside the same company rather than behind an integration.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

Covetrus Pulse: Is the supply relationship a concern?

It is worth deciding deliberately. The convenience is real, and so is tying your clinical system to a distributor you also buy from.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

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