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Logistics · head to head

CargoWise vs Turvo

CargoWise logo

CargoWise

Logistics

Single-database freight forwarding and customs platform, repriced in December 2025 to per-transaction Value Packs

From
On request
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CargoWise the December 2025 shift to per-transaction Value Packs repriced roughly 95 percent of the customer base, with early 2026 reports of twenty to fifty percent cost increases and large monthly rises at short notice.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: CargoWise covers Single global database, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which CargoWise and Turvo actually diverge.

Attributes where CargoWise and Turvo differ
AttributeCargoWiseTurvo
PlatformsWeb, Windows, CloudWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CargoWise

  • Single global database
  • Customs compliance
  • Value Packs licensing
  • Forwarding operations
  • Warehouse management
  • Accounting
  • eDocs and messaging
  • Universal Data Interchange

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

CargoWise

  • A multinational forwarder wanting one shipment record across origin booking, customs clearance and destination deliverynot Turvo
  • A customs broker needing maintained regulatory content across many jurisdictions rather than building declarations in housenot Turvo
  • A 3PL consolidating forwarding, warehousing and financial accounting on one databasenot Turvo
  • Trading electronically with other CargoWise users through the shared data interchange rather than building point-to-point EDInot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot CargoWise
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot CargoWise
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot CargoWise
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot CargoWise

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CargoWise

  • The December 2025 shift to per-transaction Value Packs repriced roughly 95 percent of the customer base, with early 2026 reports of twenty to fifty percent cost increases and large monthly rises at short notice.
  • Pricing is now tied to transaction volume, so growth in the forwarding business raises the software bill proportionally, which inverts the economics of the old seat-based model for high-volume low-margin traffic.
  • WiseTech publishes no price list, so the only way to know what the new model costs your business is a written projection from an account representative.
  • Enterprise implementations are routinely cited in the hundreds of thousands to millions of dollars with professional services making up a large share, and organisations commonly underestimate that by a wide margin.
  • The system is deep and unforgiving to learn, so staff turnover carries a real productivity cost and trained CargoWise operators command a premium in the labour market.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

CargoWise

On request
  • CargoWise Value Packs$undefined/month
    • Per-transaction automation fee replacing the seat and transaction licence model from December 2025
    • Unlimited users and more than two hundred modules bundled into the transaction fee
    • Standard CargoWise Cloud hosting costs removed from the model

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose CargoWise if

  • You need single global database.
  • You work on Web, Windows, Cloud.
  • You also want customs compliance.
CargoWise review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is CargoWise or Turvo better?
Neither clearly leads. CargoWise starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CargoWise or Turvo?
CargoWise starts at On request and Turvo at On request.
Does CargoWise or Turvo run on more platforms?
CargoWise runs on Web, Windows, Cloud. Turvo runs on Web, iOS, Android, API.
What is CargoWise best used for?
CargoWise is most often used for a multinational forwarder wanting one shipment record across origin booking, customs clearance and destination delivery, a customs broker needing maintained regulatory content across many jurisdictions rather than building declarations in house, a 3pl consolidating forwarding, warehousing and financial accounting on one database, trading electronically with other cargowise users through the shared data interchange rather than building point-to-point edi. Of those, a multinational forwarder wanting one shipment record across origin booking, customs clearance and destination delivery and a customs broker needing maintained regulatory content across many jurisdictions rather than building declarations in house are not what Turvo is typically brought in for.
What can CargoWise do that Turvo cannot?
CargoWise covers Single global database, Customs compliance, Value Packs licensing, Forwarding operations. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

CargoWise: What changed in December 2025?

WiseTech moved about 95 percent of CargoWise customers from seat and transaction licensing to Value Packs, a per-transaction fee bundling modules and unlimited users.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

CargoWise: Are seat fees gone?

Under Value Packs, yes, along with standard CargoWise Cloud hosting charges. Cost is driven by transaction volume instead.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

CargoWise: Does WiseTech publish prices?

No. Reported per-transaction figures come from forwarders and consultants, not from a vendor price list.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

CargoWise: What does implementation cost?

Enterprise deployments are commonly reported in the hundreds of thousands to millions of dollars, with professional services a large share of the total.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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