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Logistics · head to head

Kuebix vs Turvo

Kuebix logo

Kuebix

Logistics

Shipper TMS known for its free tier, acquired by Trimble in 2020 and now sold inside the Trimble portfolio

From
On request
Rated
-
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-

The short version

  • Each has a real cost: Kuebix the free tier that made the product well known was the reason most buyers looked at it, and after the Trimble acquisition the entry level commercial terms are no longer what the widely circulated reviews describe, so any research older than the acquisition is misleading.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: Kuebix covers Rate shopping, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kuebix and Turvo actually diverge.

Attributes where Kuebix and Turvo differ
AttributeKuebixTurvo
PlatformsWeb, APIWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kuebix

  • Rate shopping
  • Booking and tendering
  • Shipment tracking
  • Freight audit support
  • Community capacity
  • Reporting

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Kuebix

  • A small shipper with negotiated LTL rates that currently compares carriers in a spreadsheetnot Turvo
  • A distributor wanting to check carrier invoices against quoted rates without buying a freight audit servicenot Turvo
  • A shipper already invested in Trimble transportation technology and wanting the shipper side from the same vendornot Turvo
  • A logistics team needing basic lane and carrier spend reporting without an enterprise TMS implementationnot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Kuebix
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Kuebix
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Kuebix
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Kuebix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kuebix

  • The free tier that made the product well known was the reason most buyers looked at it, and after the Trimble acquisition the entry level commercial terms are no longer what the widely circulated reviews describe, so any research older than the acquisition is misleading.
  • Ownership by Trimble means the roadmap is set against a portfolio strategy centred on carrier and fleet technology, and shipper side investment competes internally with products that sell to a different customer.
  • It is a rating and booking tool rather than a full transportation management system, so shippers with multi leg, international or complex allocation requirements outgrow it quickly.
  • Rate accuracy depends on the shipper loading and maintaining its own carrier contracts, and stale rate tables produce confident quotes that the carrier invoice then contradicts.
  • Support and account management now run through a large diversified vendor, and small shippers on entry level arrangements report less direct access than they had with the original company.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Kuebix

On request
  • Kuebix (Trimble Transportation)$undefined/year
    • Shipper rating, booking and tracking
    • Carrier rate management
    • Reporting and freight audit support

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Kuebix if

  • You need rate shopping.
  • You work on Web, API.
  • You also want booking and tendering.

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.

Questions people ask

Is Kuebix or Turvo better?
Neither clearly leads. Kuebix starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kuebix or Turvo?
Kuebix starts at On request and Turvo at On request.
Does Kuebix or Turvo run on more platforms?
Kuebix runs on Web, API. Turvo runs on Web, iOS, Android, API.
What is Kuebix best used for?
Kuebix is most often used for a small shipper with negotiated ltl rates that currently compares carriers in a spreadsheet, a distributor wanting to check carrier invoices against quoted rates without buying a freight audit service, a shipper already invested in trimble transportation technology and wanting the shipper side from the same vendor, a logistics team needing basic lane and carrier spend reporting without an enterprise tms implementation. Of those, a small shipper with negotiated ltl rates that currently compares carriers in a spreadsheet and a distributor wanting to check carrier invoices against quoted rates without buying a freight audit service are not what Turvo is typically brought in for.
What can Kuebix do that Turvo cannot?
Kuebix covers Rate shopping, Booking and tendering, Shipment tracking, Freight audit support. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Kuebix: Is Kuebix still free?

Do not assume so. The free community tier was central to the original company and the terms changed after Trimble acquired the business in 2020. Confirm current availability with Trimble.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Kuebix: Who owns Kuebix?

Trimble Inc., which acquired it in 2020.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Kuebix: Is it a full TMS?

It is strongest at LTL rate shopping, booking and tracking. Complex multimodal planning is not its territory.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Kuebix: Does it work with my own carrier contracts?

Yes, that is the core use case, but you are responsible for keeping the rate tables current.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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