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Logistics · head to head

Manhattan Associates vs Turvo

Manhattan Associates logo

Manhattan Associates

Logistics

Tier-one warehouse, order and transportation management, now cloud subscription only

From
On request
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Manhattan Associates manhattan Active is cloud subscription only with no perpetual licence and no on-premises deployment, so organisations with a capital purchasing model or air-gapped requirements are excluded outright.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: Manhattan Associates covers Warehouse management, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Manhattan Associates and Turvo actually diverge.

Attributes where Manhattan Associates and Turvo differ
AttributeManhattan AssociatesTurvo
PlatformsWeb, Cloud, iOS, AndroidWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Manhattan Associates

  • Warehouse management
  • Order management
  • Transportation management
  • Labour management
  • Yard management
  • Versionless updates
  • Store and point of sale

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Manhattan Associates

  • A retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channelnot Turvo
  • A distribution centre introducing goods-to-person robotics that needs the WMS to orchestrate the automationnot Turvo
  • A third-party logistics provider running multiple clients with different processes in one facilitynot Turvo
  • An operation where labour is the largest cost and engineered standards would pay for the softwarenot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Manhattan Associates
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Manhattan Associates
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Manhattan Associates
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Manhattan Associates

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Manhattan Associates

  • Manhattan Active is cloud subscription only with no perpetual licence and no on-premises deployment, so organisations with a capital purchasing model or air-gapped requirements are excluded outright.
  • Legacy WMOS and SCALE customers pay annual maintenance of roughly 18 to 22 per cent of licence value while the vendor steers investment towards Active, so staying put has a rising opportunity cost as well as a cash cost.
  • Implementation is a tier-one project measured in quarters, and system integrator fees routinely match or exceed several years of subscription, which is the part that breaks budgets rather than the licence.
  • Functional depth assumes complexity; operations with simple distribution end up configuring around capability they do not need and paying for it every year.
  • Modules are priced individually, so warehouse, order, transportation and labour management each carry their own line, and a business case built on the WMS alone understates the eventual footprint.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Manhattan Associates

On request
  • Manhattan Active Warehouse Management$undefined/year
    • Cloud subscription only, no perpetual licence
    • Versionless with continuous updates
    • Priced per module and by volume or site
  • Manhattan Active Omni and Transportation$undefined/year
    • Order management, point of sale and store fulfilment
    • Multimodal transportation management
    • Each module priced separately
  • Legacy WMOS and SCALE$undefined/year
    • Perpetual licence held by existing customers
    • Annual maintenance typically 18 to 22 per cent of licence value
    • Still sold to existing customers with extended support

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Manhattan Associates if

  • You need warehouse management.
  • You work on Web, Cloud, iOS, Android.
  • You also want order management.
Manhattan Associates review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is Manhattan Associates or Turvo better?
Neither clearly leads. Manhattan Associates starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Manhattan Associates or Turvo?
Manhattan Associates starts at On request and Turvo at On request.
Does Manhattan Associates or Turvo run on more platforms?
Manhattan Associates runs on Web, Cloud, iOS, Android. Turvo runs on Web, iOS, Android, API.
What is Manhattan Associates best used for?
Manhattan Associates is most often used for a retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channel, a distribution centre introducing goods-to-person robotics that needs the wms to orchestrate the automation, a third-party logistics provider running multiple clients with different processes in one facility, an operation where labour is the largest cost and engineered standards would pay for the software. Of those, a retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channel and a distribution centre introducing goods-to-person robotics that needs the wms to orchestrate the automation are not what Turvo is typically brought in for.
What can Manhattan Associates do that Turvo cannot?
Manhattan Associates covers Warehouse management, Order management, Transportation management, Labour management. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Manhattan Associates: Can I buy Manhattan Active on-premises or perpetually?

No. Manhattan Active is cloud-native SaaS priced per module by subscription, with no perpetual licence option.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Manhattan Associates: What happens to my WMOS or SCALE licence?

Existing perpetual licences continue, with maintenance typically 18 to 22 per cent of licence value each year. Manhattan offers discounted transition pricing to move to Active.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Manhattan Associates: What does versionless actually mean?

Updates are applied continuously while the subscription is active, so there is no separate upgrade project, but you also do not control when changes arrive.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Manhattan Associates: How much does implementation cost relative to the software?

Expect a system integrator engagement comparable to or larger than several years of subscription. Budget for it as the main line, not a footnote.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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