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Logistics · head to head

Shipwell vs Turvo

Shipwell logo

Shipwell

Logistics

Cloud transportation management with a built-in carrier network, sold on freight volume not seats

From
On request
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shipwell pricing is not published and is set on freight volume, so the cost rises through a peak season regardless of how much anyone uses the software.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: Shipwell covers Rate shopping, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Shipwell and Turvo actually diverge.

Attributes where Shipwell and Turvo differ
AttributeShipwellTurvo

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android, API), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shipwell

  • Rate shopping
  • Automated tendering
  • Real-time tracking
  • Freight audit and pay
  • Carrier network

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Shipwell

  • A mid-market shipper running truckload tenders on spreadsheets and emailnot Turvo
  • A broker replacing a legacy operating system without building one in-housenot Turvo
  • A manufacturer that needs proof of delivery and exception alerts pushed into its ERPnot Turvo
  • A logistics team that wants freight audit to catch accessorial overbilling automaticallynot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Shipwell
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Shipwell
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Shipwell
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Shipwell

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shipwell

  • Pricing is not published and is set on freight volume, so the cost rises through a peak season regardless of how much anyone uses the software.
  • Shipwell operates a carrier network as well as the TMS, so the vendor running your tender is also a bidder in it, which weakens the neutrality a competitive sourcing process depends on.
  • Coverage is heavily North American, and international ocean, air and customs handling is thin compared with a forwarder-grade platform.
  • ERP and WMS integrations turn deployment into a project with its own cost and timeline rather than a configuration exercise.
  • The company is small relative to the enterprise TMS incumbents, which matters for a system that sits in the path of every shipment if support or roadmap continuity slips.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Shipwell

On request
  • Shipwell TMS$undefined/year
    • Annual contract priced on freight volume
    • Rate shopping, tendering and tracking
    • Freight audit and payment

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Shipwell if

  • You need rate shopping.
  • You work on Web, iOS, Android, API.
  • You also want automated tendering.
Shipwell review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is Shipwell or Turvo better?
Neither clearly leads. Shipwell starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shipwell or Turvo?
Shipwell starts at On request and Turvo at On request.
Does Shipwell or Turvo run on more platforms?
Both run on Web, iOS, Android, API, so platform support will not decide this one for you.
What is Shipwell best used for?
Shipwell is most often used for a mid-market shipper running truckload tenders on spreadsheets and email, a broker replacing a legacy operating system without building one in-house, a manufacturer that needs proof of delivery and exception alerts pushed into its erp, a logistics team that wants freight audit to catch accessorial overbilling automatically. Of those, a mid-market shipper running truckload tenders on spreadsheets and email and a broker replacing a legacy operating system without building one in-house are not what Turvo is typically brought in for.
What can Shipwell do that Turvo cannot?
Shipwell covers Rate shopping, Automated tendering, Real-time tracking, Freight audit and pay. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app. Both handle Analytics.

Answered from the vendors’ own pages

Shipwell: How much does Shipwell cost?

It is not published. Contracts are annual and priced on freight volume; third-party listings suggest entry engagements around $1,000 a month, which should be treated as indicative only.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Shipwell: Does Shipwell broker freight as well as sell software?

Yes. It operates its own carrier network alongside the TMS, which speeds up sourcing but means the platform provider also competes for your loads.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Shipwell: Is it suitable for international freight?

It is built around North American truckload and LTL. International ocean and air handling is limited.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Shipwell: Is there a free trial?

No. Deployment involves configuration and integration work, so evaluation happens through a demo and a scoped implementation.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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