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Logistics · head to head

Locate2u vs Turvo

Locate2u logo

Locate2u

Logistics

One platform fee for route optimization, fleet visibility and proof of delivery

From
On request
Rated
-
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-

The short version

  • Each has a real cost: Locate2u pricing quoted in AUD, not USD, requiring currency conversion for US customers; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Locate2u and Turvo actually diverge.

Attributes where Locate2u and Turvo differ
AttributeLocate2uTurvo
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Locate2u

Nothing recorded that Turvo does not also cover.

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Locate2u

  • Planning optimized multi-stop routes in secondsnot Turvo
  • Real-time GPS fleet visibility and trackingnot Turvo
  • Proof of delivery via signature and photo capturenot Turvo
  • Branded customer tracking and automated notificationsnot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Locate2u
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Locate2u
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Locate2u
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Locate2u

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Locate2u

  • Pricing quoted in AUD, not USD, requiring currency conversion for US customers
  • Starting price is AUD 1,100/month (approximately USD 730), significantly higher than many competitors

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Locate2u

On request

No published plan breakdown. See the Locate2u review.

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Locate2u if

Nothing in the data separates Locate2u from Turvo on the points above - pick on price and on how each one feels to use.

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.

Questions people ask

Is Locate2u or Turvo better?
Neither clearly leads. Locate2u starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Locate2u or Turvo?
Locate2u starts at On request and Turvo at On request.
Does Locate2u or Turvo run on more platforms?
Locate2u runs on Web. Turvo runs on Web, iOS, Android, API.
What is Locate2u best used for?
Locate2u is most often used for planning optimized multi-stop routes in seconds, real-time gps fleet visibility and tracking, proof of delivery via signature and photo capture, branded customer tracking and automated notifications. Of those, planning optimized multi-stop routes in seconds and real-time gps fleet visibility and tracking are not what Turvo is typically brought in for.
What can Locate2u do that Turvo cannot?
Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Locate2u: How much does Locate2u cost?

Locate2u's Platform plan starts at AUD 1,100/month (approximately USD 730) and scales with functionality. The Enterprise plan requires a custom quote. Optional modules for AI Agents, White Label, and API/Integrations are priced separately.

Source
Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Locate2u: Does Locate2u offer a free trial?

Yes, Locate2u offers a free trial period with no credit card required and full feature access to evaluate the platform before committing to a paid plan.

Source
Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Locate2u: Are there additional costs for Locate2u add-ons?

Yes, optional modules are priced separately including AI Agents for dispatch and customer service, White Label custom branding, and API/Integrations for REST API and webhooks. All modules can be added to either Platform or Enterprise plans.

Source
Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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