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Logistics · head to head

Shippo vs Turvo

Shippo logo

Shippo

Logistics

Shipping software for comparing rates and printing discounted labels

From
Free
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Shippo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Shippo premier tier requires contacting sales for custom pricing; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Shippo and Turvo actually diverge.

Attributes where Shippo and Turvo differ
AttributeShippoTurvo
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, API

Identical on both: user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shippo

Nothing recorded that Turvo does not also cover.

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Shippo

  • Comparing rates within seconds across 40+ carriersnot Turvo
  • Generating return labels to streamline returns processnot Turvo
  • Handling international shipping with customs forms generationnot Turvo
  • Creating and printing bulk labels via CSV importnot Turvo
  • Tracking shipments with automated customer notificationsnot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Shippo
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Shippo
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Shippo
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Shippo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shippo

  • Premier tier requires contacting sales for custom pricing
  • Address validation charges vary by tier ($0.09 Starter, $0.08 Pro, $0.06 Premier per non-US lookup)

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Shippo

Free
  • StarterFree
    • up to 30 labels per month
    • 1 user login
    • connect own carrier account at $0.05/label
  • Pro$17/month
    • scales from 1-10,000 labels per month
    • up to 5 user logins
    • free carrier account connections
  • Premier$null/custom
    • unlimited shipments
    • 15+ user logins
    • dedicated account manager

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Shippo if

  • You want to start without paying.
Shippo review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is Shippo or Turvo better?
Neither clearly leads. Shippo starts at Free and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shippo or Turvo?
Shippo has a free tier; the other does not. Paid plans start at Free for Shippo and On request for Turvo.
Does Shippo or Turvo run on more platforms?
Shippo runs on Web. Turvo runs on Web, iOS, Android, API.
Can I use Shippo for free?
Yes. Shippo has a free tier, so you can try it without paying. Turvo starts at On request.
What is Shippo best used for?
Shippo is most often used for comparing rates within seconds across 40+ carriers, generating return labels to streamline returns process, handling international shipping with customs forms generation, creating and printing bulk labels via csv import. Of those, comparing rates within seconds across 40+ carriers and generating return labels to streamline returns process are not what Turvo is typically brought in for.
What can Shippo do that Turvo cannot?
Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Shippo: How much does Shippo cost?

Shippo's Starter free plan includes 30 labels per month. Pro is $17/month or $205/year with a 10% discount. Premier plan requires contacting sales for custom pricing.

Source
Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Shippo: What is included in Shippo's free Starter plan?

Shippo Starter free tier includes up to 30 labels per month, 1 user login, and the ability to connect your own carrier account with a charge of $0.05 per label.

Source
Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Shippo: What additional costs does Shippo charge beyond the subscription?

Beyond subscription fees, Shippo charges for postage (carrier rates with Shippo discounts), optional insurance, address validation ($0.09 for Starter, $0.08 for Pro, $0.06 for Premier per non-US lookup), and label overages at $0.08 per label beyond 10,000/month on Pro tier.

Source
Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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