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Logistics · head to head

ShipHero vs Turvo

ShipHero logo

ShipHero

Logistics

Warehouse management for e-commerce

From
On request
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ShipHero pricing details not disclosed on public website; requires contacting sales; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: ShipHero covers Warehouse management, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which ShipHero and Turvo actually diverge.

Attributes where ShipHero and Turvo differ
AttributeShipHeroTurvo
Pricing modelUnknownquote
PlatformsWebWeb, iOS, Android, API
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ShipHero

  • Warehouse management
  • Pick/pack/ship
  • Inventory tracking
  • Automation rules
  • Shopify
  • Amazon
  • WooCommerce
  • BigCommerce

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

ShipHero

  • Multi-carrier shipping with live rate shopping (UPS, FedEx, USPS, DHL)not Turvo
  • Warehouse management with picking, packing, and returns automationnot Turvo
  • Labour management and workforce performance trackingnot Turvo
  • Integration with major e-commerce platforms (Shopify, Magento, BigCommerce, TikTok Shop)not Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot ShipHero
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot ShipHero
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot ShipHero
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot ShipHero

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ShipHero

  • Pricing details not disclosed on public website; requires contacting sales
  • No published technical system requirements or browser compatibility specifications
  • Custom quote model requires enterprise sales engagement for pricing transparency

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

ShipHero

On request

No published plan breakdown. See the ShipHero review.

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose ShipHero if

  • You need warehouse management.
  • You also want pick/pack/ship.
ShipHero review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is ShipHero or Turvo better?
Neither clearly leads. ShipHero starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ShipHero or Turvo?
ShipHero starts at On request and Turvo at On request.
Does ShipHero or Turvo run on more platforms?
ShipHero runs on Web. Turvo runs on Web, iOS, Android, API.
What is ShipHero best used for?
ShipHero is most often used for multi-carrier shipping with live rate shopping (ups, fedex, usps, dhl), warehouse management with picking, packing, and returns automation, labour management and workforce performance tracking, integration with major e-commerce platforms (shopify, magento, bigcommerce, tiktok shop). Of those, multi-carrier shipping with live rate shopping (ups, fedex, usps, dhl) and warehouse management with picking, packing, and returns automation are not what Turvo is typically brought in for.
What can ShipHero do that Turvo cannot?
ShipHero covers Warehouse management, Pick/pack/ship, Inventory tracking, Automation rules. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

ShipHero: What is ShipHero's pricing model?

ShipHero does not publish pricing on its homepage. The company uses a direct sales model, directing customers to book a demo or contact their sales team at [email protected] to discuss pricing.

Source
Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

ShipHero: Is ShipHero expensive?

ShipHero states that the solution to warehouse inefficiency is not as expensive as you might think, suggesting competitive pricing. However, specific costs require contacting sales.

Source
Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

ShipHero: Can I try ShipHero before committing?

The site does not mention a free trial. To evaluate ShipHero, customers must schedule a demo with the sales team.

Source
Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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