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Logistics · head to head

Loadsmart vs Turvo

Loadsmart logo

Loadsmart

Logistics

Digital freight brokerage sold together with the TMS, dock scheduling and gate tools that book the loads

From
On request
Rated
-
Full reviewWebsite
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loadsmart the brokerage and the software share a parent, so quotes shown inside ShipperGuide are Loadsmart capacity offers rather than a neutral market view, and a shipper wanting a benchmark has to source rates elsewhere.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: Loadsmart covers ShipperGuide TMS, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Loadsmart and Turvo actually diverge.

Attributes where Loadsmart and Turvo differ
AttributeLoadsmartTurvo

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android, API), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loadsmart

  • ShipperGuide TMS
  • Instant committed quotes
  • Opendock scheduling
  • NavTrac gate automation
  • Managed transportation
  • Carrier app and load board

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Loadsmart

  • A mid market shipper with no TMS that wants tendering, tracking and reporting without funding a licence and an integration project separatelynot Turvo
  • A warehouse operator that needs to stop scheduling inbound appointments by phone and email across a fragmented carrier basenot Turvo
  • A shipper that wants instant committed truckload capacity on lanes where it does not hold contract ratesnot Turvo
  • A distribution centre trying to measure and reduce driver dwell time with automated gate capture rather than clipboard logsnot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Loadsmart
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Loadsmart
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Loadsmart
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Loadsmart

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loadsmart

  • The brokerage and the software share a parent, so quotes shown inside ShipperGuide are Loadsmart capacity offers rather than a neutral market view, and a shipper wanting a benchmark has to source rates elsewhere.
  • Instant quoting only works where Loadsmart has carrier depth, so a shipper running thin regional or rural lanes finds committed pricing unavailable in exactly the conditions where it would have been most valuable.
  • Opendock depends on carriers and drivers creating accounts and booking their own slots, so a facility with hundreds of small carriers spends months chasing adoption before the appointment data is complete enough to act on.
  • Pricing is not published and is negotiated per shipper, frequently alongside a freight volume expectation, which makes it hard to compare against an independent TMS licence and awkward to unwind if you later move the freight to another provider.
  • The portfolio was assembled by acquisition, with Opendock and NavTrac bought in separately, and the modules still behave as separate applications with their own logins and reporting rather than a single system.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Loadsmart

On request
  • ShipperGuide$undefined/year
    • Transportation management for shippers
    • Quoting, tendering and execution
    • Reporting and rate benchmarking
  • Opendock$undefined/year
    • Dock appointment scheduling by facility
    • Carrier self service booking
    • Door and dwell reporting

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Loadsmart if

  • You need shipperguide tms.
  • You work on Web, iOS, Android, API.
  • You also want instant committed quotes.
Loadsmart review

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Questions people ask

Is Loadsmart or Turvo better?
Neither clearly leads. Loadsmart starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loadsmart or Turvo?
Loadsmart starts at On request and Turvo at On request.
Does Loadsmart or Turvo run on more platforms?
Both run on Web, iOS, Android, API, so platform support will not decide this one for you.
What is Loadsmart best used for?
Loadsmart is most often used for a mid market shipper with no tms that wants tendering, tracking and reporting without funding a licence and an integration project separately, a warehouse operator that needs to stop scheduling inbound appointments by phone and email across a fragmented carrier base, a shipper that wants instant committed truckload capacity on lanes where it does not hold contract rates, a distribution centre trying to measure and reduce driver dwell time with automated gate capture rather than clipboard logs. Of those, a mid market shipper with no tms that wants tendering, tracking and reporting without funding a licence and an integration project separately and a warehouse operator that needs to stop scheduling inbound appointments by phone and email across a fragmented carrier base are not what Turvo is typically brought in for.
What can Loadsmart do that Turvo cannot?
Loadsmart covers ShipperGuide TMS, Instant committed quotes, Opendock scheduling, NavTrac gate automation. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Loadsmart: Can I use ShipperGuide with my own contracted carriers and not Loadsmart capacity?

Yes, it will tender to your carrier panel, but the instant quoting and the managed service are where the product invests and where the commercial relationship sits.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Loadsmart: Is Opendock sold separately from the brokerage?

Yes. It is the most commonly standalone purchase, and warehouses buy it without ever tendering freight to Loadsmart.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Loadsmart: Does it publish pricing?

No. Every deal is quoted, and software cost is often discussed together with freight volume.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Loadsmart: How does it compare to a visibility platform like project44?

It is not a visibility network. Tracking covers freight moving through Loadsmart and connected carriers, not your whole carrier base across every mode.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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