Softwr

Logistics · head to head

Shippabo vs Turvo

Shippabo logo

Shippabo

Logistics

Freight forwarder with its own import management platform, priced on container volume

From
On request
Rated
-
Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-

The short version

  • Each has a real cost: Shippabo the software is priced on container volume under an annual service agreement, so the fee moves with freight rather than usage and a soft import season still carries a committed cost.; Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • They diverge on capability: Shippabo covers Purchase order tracking, Turvo covers Shared shipment feed.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Shippabo and Turvo actually diverge.

Attributes where Shippabo and Turvo differ
AttributeShippaboTurvo
PlatformsWebWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shippabo

  • Purchase order tracking
  • Shipment visibility
  • Customs brokerage
  • Supplier collaboration
  • Landed cost
  • System integrations

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Shippabo

  • A mid-sized importer bringing containers from China that needs PO-level visibility without building it in-housenot Turvo
  • A wholesaler that wants factories updating purchase order status directly instead of by emailnot Turvo
  • A retailer needing landed cost per shipment to price goods before they arrivenot Turvo
  • An importer consolidating forwarding, customs brokerage and tracking with one providernot Turvo

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Shippabo
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Shippabo
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Shippabo
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Shippabo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shippabo

  • The software is priced on container volume under an annual service agreement, so the fee moves with freight rather than usage and a soft import season still carries a committed cost.
  • Platform and forwarding are bought together, which makes tendering freight to a cheaper carrier expensive because you risk losing the visibility layer your team uses.
  • As a small forwarder it has less network depth and weaker space allocation than the global incumbents, which bites hardest in a tight ocean market when capacity is rationed to large accounts.
  • Nothing is published about price, so importers cannot benchmark the software fee against independent visibility vendors without a sales process.
  • Coverage is concentrated on the trans-Pacific import lane, so companies with significant intra-Europe, Latin American or export flows need a second provider anyway.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Pricing, plan by plan

Shippabo

On request
  • Shippabo Platform$undefined/year
    • Annual software service agreement
    • Priced on container volume and partner count
    • Purchase order and container visibility

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Which should you pick?

Choose Shippabo if

  • You need purchase order tracking.
  • You also want shipment visibility.

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.

Questions people ask

Is Shippabo or Turvo better?
Neither clearly leads. Shippabo starts at On request and Turvo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shippabo or Turvo?
Shippabo starts at On request and Turvo at On request.
Does Shippabo or Turvo run on more platforms?
Shippabo runs on Web. Turvo runs on Web, iOS, Android, API.
What is Shippabo best used for?
Shippabo is most often used for a mid-sized importer bringing containers from china that needs po-level visibility without building it in-house, a wholesaler that wants factories updating purchase order status directly instead of by email, a retailer needing landed cost per shipment to price goods before they arrive, an importer consolidating forwarding, customs brokerage and tracking with one provider. Of those, a mid-sized importer bringing containers from china that needs po-level visibility without building it in-house and a wholesaler that wants factories updating purchase order status directly instead of by email are not what Turvo is typically brought in for.
What can Shippabo do that Turvo cannot?
Shippabo covers Purchase order tracking, Shipment visibility, Customs brokerage, Supplier collaboration. Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Shippabo: Is Shippabo still trading?

Yes. The platform and freight services are active, operated by Galleon Technology with United States and China operations.

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Shippabo: Can I buy the software without using Shippabo as my forwarder?

The visibility product is sold as an annual agreement priced on container volume and partners, so it is structured around the freight relationship rather than as a standalone subscription.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Shippabo: How is it priced?

On container volume and partner count under an annual software service agreement. No figures are published.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Shippabo: Is it a neutral multi-carrier platform?

No. It is a forwarder's own platform, so it will not give you a genuinely carrier-agnostic view of freight you tender elsewhere.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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