Softwr

Marketing · head to head

Postscript vs Takumi

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite
Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Takumi no pricing published on website; contact sales required for quotes
  • They diverge on capability: Postscript covers Shopify segmentation, Takumi covers Creator matching.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postscript and Takumi actually diverge.

Attributes where Postscript and Takumi differ
AttributePostscriptTakumi
Starting price$49/month$599/month
Pricing modelPer month plus per message sentsubscription
PlatformsWeb, iOSWeb, Api
CategoryMarketingInfluencer Marketing
FoundedUnknown2016

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Takumi

  • Creator matching
  • Campaign automation
  • Performance analytics
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • Instagram

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Takumi
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Takumi
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Takumi
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Takumi

Takumi

  • Performance campaignsnot Postscript
  • ROI optimizationnot Postscript
  • Campaign automationnot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Takumi

  • No pricing published on website; contact sales required for quotes

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want campaign automation.
Takumi review

Questions people ask

Is Postscript or Takumi better?
Neither clearly leads. Postscript starts at $49/month and Takumi at $599/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Takumi?
Postscript starts at $49/month and Takumi at $599/month.
Does Postscript or Takumi run on more platforms?
Postscript runs on Web, iOS. Takumi runs on Web, Api.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Takumi is typically brought in for.
What can Postscript do that Takumi cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Takumi covers Creator matching, Campaign automation, Performance analytics, ROI optimization.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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