Marketing · head to head
Swydo vs Tally

Swydo
Marketing
Automated client reporting for marketing agencies, priced per data source rather than per client
- From
- €69/month
- Free plan
- No

Tally
Surveys
Form builder with unlimited forms and responses on the free plan, edited like a text document
- From
- Free
- Free plan
- Yes
The short version
- Only Tally has a free tier, so it costs nothing to try first.
- Each has a real cost: Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
- They diverge on capability: Swydo covers Multi-platform connectors, Tally covers Document-style editor.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Swydo and Tally actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Swydo
- Multi-platform connectors
- Report templates
- Goal and budget tracking
- White label delivery
- Client portal
- Scheduled distribution
Only in Tally
- Document-style editor
- Unlimited free responses
- Conditional logic and calculations
- Payment collection
- Notion and Airtable sync
- Custom domains
What people use each for
The jobs each tool is most often brought in to do.
Swydo
- A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Tally
- An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Tally
- An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Tally
- Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Tally
Tally
- A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot Swydo
- A small team that wants form submissions landing directly in Notion or Airtablenot Swydo
- A charity or community group running a public consultation with no software budgetnot Swydo
- A quick internal request or intake form that needs to exist within the hournot Swydo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Swydo
- Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
- There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
- Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
- The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
- Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.
Tally
- Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
- There is no offline data collection, which rules it out for field research or events without reliable connectivity.
- The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
- Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
- Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.
Pricing, plan by plan
Swydo
€69/month- Swydo$69/month
- Ten data sources included
- Unlimited clients, users, dashboards and reports
- White labelling and custom sending domain
Tally
Free- FreeFree
- Unlimited forms, questions and responses
- Conditional logic, calculations and file uploads
- Integrations including Notion, Google Sheets and webhooks
- Tally Pro$29/month
- Remove Tally branding
- Custom domains and form redirects
- Team workspaces and collaboration
Which should you pick?
Choose Tally if
- You need document-style editor.
- You want to start without paying.
- You also want unlimited free responses.
Questions people ask
- Is Swydo or Tally better?
- Neither clearly leads. Swydo starts at €69/month and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Swydo or Tally?
- Tally has a free tier; the other does not. Paid plans start at €69/month for Swydo and Free for Tally.
- Does Swydo or Tally run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Tally for free?
- Yes. Tally has a free tier, so you can try it without paying. Swydo starts at €69/month.
- What is Swydo best used for?
- Swydo is most often used for a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it, an in-house team reporting on paid search and paid social to a board that will not open a looker studio link, an agency that wants unlimited internal users because juniors, account managers and the finance team all need access, replacing a per-client reporting tool when the client roster is small but each client runs many channels. Of those, a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it and an in-house team reporting on paid search and paid social to a board that will not open a looker studio link are not what Tally is typically brought in for.
- What can Swydo do that Tally cannot?
- Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.
Answered from the vendors’ own pages
Swydo: Does Swydo charge per client?
No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.
Tally: Is the free plan really unlimited?
Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.
Swydo: What is a data source?
One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.
Tally: Is Tally suitable for research surveys?
Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.
Swydo: Is there a free plan?
No, only a fourteen day trial. Billing starts at EUR 69 per month.
Tally: Is it GDPR compliant?
Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.
Swydo: Can clients log in themselves?
Yes, clients get live dashboard access at no extra seat cost.
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