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Automation Integration · head to head

Boomi vs Supermetrics

Boomi logo

Boomi

Automation Integration

The world's leading cloud integration platform

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Boomi has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boomi most pricing requires contacting sales; no transparent plan costs published; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Boomi covers Cloud integration, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Boomi and Supermetrics actually diverge.

Attributes where Boomi and Supermetrics differ
AttributeBoomiSupermetrics
Starting priceFree€49/month
Pricing modelusage-basedsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20002010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boomi

  • Cloud integration
  • API management
  • Master data management
  • Trading partner network
  • Process automation
  • Real-time sync
  • Monitoring
  • Analytics

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Boomi

  • Integrating cloud and on-premises applicationsnot Supermetrics
  • API management and publishingnot Supermetrics
  • Master data management across systemsnot Supermetrics
  • EDI and B2B data exchangenot Supermetrics
  • Workflow automation between business systemsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Boomi
  • Loading advertising data into BigQuery or Snowflake for reportingnot Boomi
  • Automating recurring client marketing reports at an agencynot Boomi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boomi

  • Most pricing requires contacting sales; no transparent plan costs published
  • Free trial is 30 days but requires sign-up
  • Base plan limited to one environment and two users

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Boomi

Free
  • Base$99/month
    • Pay-as-you-go
    • One environment
    • Two users
  • Professional$undefined/mo
    • Two environments
    • Unlimited users
  • Enterprise$undefined/mo
    • Unlimited environments

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Boomi if

  • You need cloud integration.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want api management.
Boomi review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Boomi or Supermetrics better?
Neither clearly leads. Boomi starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boomi or Supermetrics?
Boomi has a free tier; the other does not. Paid plans start at Free for Boomi and €49/month for Supermetrics.
Does Boomi or Supermetrics run on more platforms?
Boomi runs on Web, On-premise. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Boomi for free?
Yes. Boomi has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Boomi best used for?
Boomi is most often used for integrating cloud and on-premises applications, api management and publishing, master data management across systems, edi and b2b data exchange. Of those, integrating cloud and on-premises applications and api management and publishing are not what Supermetrics is typically brought in for.
What can Boomi do that Supermetrics cannot?
Boomi covers Cloud integration, API management, Master data management, Trading partner network. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Boomi: What is Boomi's minimum monthly cost for pay-as-you-go pricing?

Boomi's base plan starts at $99 per month for pay-as-you-go usage with no contract required, including one environment and two users.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Boomi: Does Boomi offer a free trial?

Boomi provides a 30-day free trial with full platform access, including core integration features and data mapping capabilities.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Boomi: Which plans require contacting sales for pricing?

Professional, Professional Plus, Enterprise, and Enterprise Plus plans for Integration, API Management, and Data Hub require contacting Boomi sales for custom pricing.

Source
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