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Software · head to head

SugarCRM vs Clay

SugarCRM logo

SugarCRM

Software

Customer relationship software for your business

From
$40/month
Rated
-
Full reviewWebsite
Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: SugarCRM covers Sales pipeline, Clay covers Data enrichment.

Where they differ

Only the attributes on which SugarCRM and Clay actually diverge.

Attributes where SugarCRM and Clay differ
AttributeSugarCRMClay
Starting price$40/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
Founded20042021

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SugarCRM

  • Sales pipeline
  • Lead management
  • Marketing automation
  • Customer service
  • Reporting
  • Mobile app
  • Microsoft 365
  • SOC2

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • English language support

Both cover

  • Contact management
  • Salesforce
  • HubSpot
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SugarCRM

  • CRM for sales, marketing and service teamsnot Clay
  • Managing accounts, opportunities and customer history at mid market scalenot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot SugarCRM
  • Building automated outbound research and outreach workflowsnot SugarCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

SugarCRM

$40/month
  • Professional$40/month
    • Sales automation
    • Contact management
  • Business$60/month
    • Everything in Professional
    • Marketing automation
    • Customer service
  • Enterprise$100/month
    • Everything in Business
    • Advanced customization
    • Dedicated support

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose SugarCRM if

  • You need sales pipeline.
  • You work on Web, Ios, Android.
  • You also want lead management.
SugarCRM review

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Questions people ask

Is SugarCRM or Clay better?
Neither clearly leads. SugarCRM starts at $40/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SugarCRM or Clay?
SugarCRM starts at $40/month and Clay at On request.
Does SugarCRM or Clay run on more platforms?
SugarCRM runs on Web, Ios, Android. Clay runs on Web.
What is SugarCRM best used for?
SugarCRM is most often used for crm for sales, marketing and service teams, managing accounts, opportunities and customer history at mid market scale. Of those, crm for sales, marketing and service teams and managing accounts, opportunities and customer history at mid market scale are not what Clay is typically brought in for.
What can SugarCRM do that Clay cannot?
SugarCRM covers Sales pipeline, Lead management, Marketing automation, Customer service. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Salesforce, HubSpot, Slack.
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