Softwr

Events · head to head

Splash That vs Whatagraph

Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Splash That covers Event pages, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Splash That and Whatagraph actually diverge.

Attributes where Splash That and Whatagraph differ
AttributeSplash ThatWhatagraph
Starting priceOn requestFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
CategoryEventsMarketing
Founded20112016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Salesforce
  • Marketo
  • HubSpot

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Whatagraph
  • Syncing event attendance into Salesforce and other CRMsnot Whatagraph
  • Running a large programme of events to a consistent brand templatenot Whatagraph
  • Reporting on event-sourced pipelinenot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Splash That
  • Blending data from multiple ad platforms into one dashboardnot Splash That
  • White-labelled reporting under an agency's own brandingnot Splash That

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Splash That

On request

No published plan breakdown. See the Splash That review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Splash That or Whatagraph better?
Neither clearly leads. Splash That starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Splash That or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Splash That and Free for Whatagraph.
Does Splash That or Whatagraph run on more platforms?
Splash That runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Splash That starts at On request.
What is Splash That best used for?
Splash That is most often used for event registration pages and marketing for live, virtual and hybrid events, syncing event attendance into salesforce and other crms, running a large programme of events to a consistent brand template, reporting on event-sourced pipeline. Of those, event registration pages and marketing for live, virtual and hybrid events and syncing event attendance into salesforce and other crms are not what Whatagraph is typically brought in for.
What can Splash That do that Whatagraph cannot?
Splash That covers Event pages, Registration, Check-in, Email marketing. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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