Softwr

Marketing · head to head

Google Analytics vs Splash That

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Splash That logo

Splash That

Events

Enterprise event marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Splash That acquired by Cvent in August 2024 and now sold within the Cvent suite
  • They diverge on capability: Google Analytics covers Real-time analytics, Splash That covers Event pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Splash That actually diverge.

Attributes where Google Analytics and Splash That differ
AttributeGoogle AnalyticsSplash That
Starting priceFreeOn request
Pricing modelfreemiumUnknown
Free tierYesNo
CategoryMarketingEvents
Founded19982011

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Splash That

  • Event pages
  • Registration
  • Check-in
  • Email marketing
  • Analytics
  • Marketo
  • HubSpot
  • Slack

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Splash That
  • Event tracking and user behaviour analysisnot Splash That
  • Traffic source and conversion trackingnot Splash That

Splash That

  • Event registration pages and marketing for live, virtual and hybrid eventsnot Google Analytics
  • Syncing event attendance into Salesforce and other CRMsnot Google Analytics
  • Running a large programme of events to a consistent brand templatenot Google Analytics
  • Reporting on event-sourced pipelinenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Splash That

  • Acquired by Cvent in August 2024 and now sold within the Cvent suite

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Splash That

On request

No published plan breakdown. See the Splash That review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Splash That if

  • You need event pages.
  • You also want registration.
Splash That review

Questions people ask

Is Google Analytics or Splash That better?
Neither clearly leads. Google Analytics starts at Free and Splash That at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Splash That?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Splash That.
Does Google Analytics or Splash That run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Splash That starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Splash That is typically brought in for.
What can Google Analytics do that Splash That cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Splash That covers Event pages, Registration, Check-in, Email marketing. Both handle Salesforce.

Answered from the vendors’ own pages

Splash That: Does Splash integrate with CRM systems?

Yes, Splash integrates with Salesforce to sync attendee data and with Marketo for marketing automation. It also supports Slack for team notifications about event activity.

Source
Splash That: Can Splash handle both virtual and in-person events?

Yes, Splash supports virtual, in-person, and hybrid event formats with the same platform. It includes virtual venue features with streaming and on-site check-in tools.

Source
Splash That: What event analytics are available?

Splash provides dashboard reporting with pre-built and custom reports for ROI measurement and attendance insights, though users report the reporting features lack versatility for deep drilling into performance metrics.

Source
Share

Related pages

More on Google Analytics

More on Splash That

Keep looking

Other head to heads