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Marketing · head to head

Ruler Analytics vs Simplecast

Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Simplecast logo

Simplecast

Podcasting

Hosting for professional podcast networks

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Simplecast basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, Simplecast covers Unlimited hosting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ruler Analytics and Simplecast actually diverge.

Attributes where Ruler Analytics and Simplecast differ
AttributeRuler AnalyticsSimplecast
Starting price£299/month$15/month
Pricing modelUnknownsubscription
CategoryMarketingPodcasting
Founded20122014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Simplecast

  • Unlimited hosting
  • Analytics
  • Dynamic ad insertion
  • Distribution
  • Team collaboration
  • API access
  • All podcast platforms
  • Advertising networks

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Simplecast
  • ROI measurementnot Simplecast
  • Lead trackingnot Simplecast
  • Revenue attributionnot Simplecast

Simplecast

  • Hosting podcasts with per-episode analytics and audience metricsnot Ruler Analytics
  • Distributing shows to Apple Podcasts, Spotify and other directoriesnot Ruler Analytics
  • Monetising podcasts through dynamic ad insertion at the Professional tiernot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Simplecast

  • Basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats
  • Essential plan at $35 per month includes 50,000 monthly downloads and 4 team seats
  • Dynamic ad insertion and campaign management are only on the Professional plan, which is quoted by sales with no published rate
  • API access for publishing and campaign management is Enterprise only
  • Annual prepayment is required to get the 10 percent discount

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Simplecast

$15/month
  • Basic$15/month
    • Annual option: $13.50/month when prepaid
    • 2 team seats
    • Unlimited storage
  • Essential$35/month
    • Annual option: $31.50/month when prepaid
    • 4 team seats
    • Everything in Basic plus additional web players
  • Professional$null/custom
    • Contact sales for custom pricing
    • Dynamic ad insertion
    • Campaign management
  • Enterprise$null/custom
    • Contact sales for custom features
    • Everything in Professional plus API integration
    • White-labeled RSS

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Simplecast if

  • You need unlimited hosting.
  • You also want analytics.
Simplecast review

Questions people ask

Is Ruler Analytics or Simplecast better?
Neither clearly leads. Ruler Analytics starts at £299/month and Simplecast at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Simplecast?
Ruler Analytics starts at £299/month and Simplecast at $15/month.
Does Ruler Analytics or Simplecast run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Simplecast is typically brought in for.
What can Ruler Analytics do that Simplecast cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Simplecast covers Unlimited hosting, Analytics, Dynamic ad insertion, Distribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Simplecast: How much does Simplecast cost?

Simplecast offers a 14-day free trial (no credit card required) followed by paid plans starting at $15/month for Basic ($13.50/month annual) and $35/month for Essential ($31.50/month annual). Professional and Enterprise plans require contacting sales for custom pricing.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Simplecast: Can I change my Simplecast plan anytime?

Yes. Plan changes are allowed anytime with prorated adjustments. You can cancel anytime with no long-term contracts or penalties.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Simplecast: What is included in the Basic plan?

The Basic plan ($15/month or $13.50/month annually) includes 2 team seats, unlimited storage, distribution to all platforms, basic analytics, custom domain website, and 20,000 downloads per month.

Source
Simplecast: What makes the Essential plan different from Basic?

The Essential plan ($35/month or $31.50/month annually) adds 2 more team seats (4 total), comparative analytics, location analytics, unique listener reports, and increases the monthly download allowance to 50,000.

Source
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