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Logistics · head to head

Rose Rocket vs Shipwell

Rose Rocket logo

Rose Rocket

Logistics

Transportation management system built around customer portals and an open API for carriers

From
On request
Rated
-
Full reviewWebsite
Shipwell logo

Shipwell

Logistics

Cloud transportation management with a built-in carrier network, sold on freight volume not seats

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rose Rocket settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.; Shipwell pricing is not published and is set on freight volume, so the cost rises through a peak season regardless of how much anyone uses the software.
  • They diverge on capability: Rose Rocket covers Branded shipper portal, Shipwell covers Rate shopping.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rose Rocket and Shipwell actually diverge.

Attributes where Rose Rocket and Shipwell differ
AttributeRose RocketShipwell

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android, API), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rose Rocket

  • Branded shipper portal
  • LTL and final mile planning
  • Driver mobile app
  • Open API
  • Billing and rating
  • Dispatch board

Only in Shipwell

  • Rate shopping
  • Automated tendering
  • Real-time tracking
  • Freight audit and pay
  • Carrier network
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Rose Rocket

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve trackingnot Shipwell
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatchnot Shipwell
  • A carrier with an in house development team that wants to build custom workflows against a documented APInot Shipwell
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database serversnot Shipwell

Shipwell

  • A mid-market shipper running truckload tenders on spreadsheets and emailnot Rose Rocket
  • A broker replacing a legacy operating system without building one in-housenot Rose Rocket
  • A manufacturer that needs proof of delivery and exception alerts pushed into its ERPnot Rose Rocket
  • A logistics team that wants freight audit to catch accessorial overbilling automaticallynot Rose Rocket

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rose Rocket

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Shipwell

  • Pricing is not published and is set on freight volume, so the cost rises through a peak season regardless of how much anyone uses the software.
  • Shipwell operates a carrier network as well as the TMS, so the vendor running your tender is also a bidder in it, which weakens the neutrality a competitive sourcing process depends on.
  • Coverage is heavily North American, and international ocean, air and customs handling is thin compared with a forwarder-grade platform.
  • ERP and WMS integrations turn deployment into a project with its own cost and timeline rather than a configuration exercise.
  • The company is small relative to the enterprise TMS incumbents, which matters for a system that sits in the path of every shipment if support or roadmap continuity slips.

Pricing, plan by plan

Rose Rocket

On request
  • Rose Rocket$undefined/year
    • Transportation management and dispatch
    • Branded customer portal
    • Driver mobile application and API access

Shipwell

On request
  • Shipwell TMS$undefined/year
    • Annual contract priced on freight volume
    • Rate shopping, tendering and tracking
    • Freight audit and payment

Which should you pick?

Choose Rose Rocket if

  • You need branded shipper portal.
  • You work on Web, iOS, Android, API.
  • You also want ltl and final mile planning.
Rose Rocket review

Choose Shipwell if

  • You need rate shopping.
  • You work on Web, iOS, Android, API.
  • You also want automated tendering.
Shipwell review

Questions people ask

Is Rose Rocket or Shipwell better?
Neither clearly leads. Rose Rocket starts at On request and Shipwell at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rose Rocket or Shipwell?
Rose Rocket starts at On request and Shipwell at On request.
Does Rose Rocket or Shipwell run on more platforms?
Both run on Web, iOS, Android, API, so platform support will not decide this one for you.
What is Rose Rocket best used for?
Rose Rocket is most often used for a regional ltl carrier losing bids to national networks because it cannot offer shipper self serve tracking, a final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatch, a carrier with an in house development team that wants to build custom workflows against a documented api, a growing fleet moving off a legacy on premises system and unwilling to run its own database servers. Of those, a regional ltl carrier losing bids to national networks because it cannot offer shipper self serve tracking and a final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatch are not what Shipwell is typically brought in for.
What can Rose Rocket do that Shipwell cannot?
Rose Rocket covers Branded shipper portal, LTL and final mile planning, Driver mobile app, Open API. Shipwell covers Rate shopping, Automated tendering, Real-time tracking, Freight audit and pay.

Answered from the vendors’ own pages

Rose Rocket: Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Shipwell: How much does Shipwell cost?

It is not published. Contracts are annual and priced on freight volume; third-party listings suggest entry engagements around $1,000 a month, which should be treated as indicative only.

Rose Rocket: Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Shipwell: Does Shipwell broker freight as well as sell software?

Yes. It operates its own carrier network alongside the TMS, which speeds up sourcing but means the platform provider also competes for your loads.

Rose Rocket: Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Shipwell: Is it suitable for international freight?

It is built around North American truckload and LTL. International ocean and air handling is limited.

Rose Rocket: Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

Shipwell: Is there a free trial?

No. Deployment involves configuration and integration work, so evaluation happens through a demo and a scoped implementation.

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