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Logistics · head to head

Alpega vs ShipHero

Alpega logo

Alpega

Logistics

European TMS and freight exchange group behind Teleroute and Wtransnet

From
On request
Rated
-
Full reviewWebsite
ShipHero logo

ShipHero

Logistics

Warehouse management for e-commerce

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alpega coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.; ShipHero pricing details not disclosed on public website; requires contacting sales
  • They diverge on capability: Alpega covers Modular TMS, ShipHero covers Warehouse management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alpega and ShipHero actually diverge.

Attributes where Alpega and ShipHero differ
AttributeAlpegaShipHero
Pricing modelquoteUnknown
PlatformsWeb, Cloud, iOS, AndroidWeb
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alpega

  • Modular TMS
  • Freight exchanges
  • TenderEasy
  • Real-time visibility
  • Carrier verification
  • Reusable packaging management
  • Analytics and reporting

Only in ShipHero

  • Warehouse management
  • Pick/pack/ship
  • Inventory tracking
  • Automation rules
  • Shopify
  • Amazon
  • WooCommerce
  • BigCommerce

What people use each for

The jobs each tool is most often brought in to do.

Alpega

  • A European manufacturer that needs both contracted transport planning and spot capacity from the same suppliernot ShipHero
  • A shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basisnot ShipHero
  • A logistics provider needing verified carrier credentials and credit checks before handing over a loadnot ShipHero
  • An operation tracking reusable pallets and crates through a European distribution networknot ShipHero

ShipHero

  • Multi-carrier shipping with live rate shopping (UPS, FedEx, USPS, DHL)not Alpega
  • Warehouse management with picking, packing, and returns automationnot Alpega
  • Labour management and workforce performance trackingnot Alpega
  • Integration with major e-commerce platforms (Shopify, Magento, BigCommerce, TikTok Shop)not Alpega

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alpega

  • Coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.
  • The group was assembled from acquisitions including Teleroute, Wtransnet, TenderEasy and inet, so modules differ in interface and data model and cross-module workflows are less joined up than the group branding implies.
  • The TMS and the freight exchanges are separately subscribed, so the combination that is the reason to choose Alpega costs two contracts rather than one.
  • Pricing is unpublished and typically volume based on shipments or transport orders, so a business whose freight volume grows faces a cost curve it cannot model in advance.
  • Freight exchange value depends entirely on carrier density on your specific lanes, and a shipper on thin or peripheral routes will find far less capacity than the headline carrier count suggests.

ShipHero

  • Pricing details not disclosed on public website; requires contacting sales
  • No published technical system requirements or browser compatibility specifications
  • Custom quote model requires enterprise sales engagement for pricing transparency

Pricing, plan by plan

Alpega

On request
  • Alpega TMS$undefined/year
    • Modular subscription by function and geography
    • Priced by shipment or transport order volume
    • Implementation and carrier onboarding quoted separately
  • Freight exchange subscription$undefined/year
    • Teleroute, Wtransnet or 123cargo access
    • Subscription by user and country scope
    • Carrier verification and credit information included

ShipHero

On request

No published plan breakdown. See the ShipHero review.

Which should you pick?

Choose Alpega if

  • You need modular tms.
  • You work on Web, Cloud, iOS, Android.
  • You also want freight exchanges.
Alpega review

Choose ShipHero if

  • You need warehouse management.
  • You also want pick/pack/ship.
ShipHero review

Questions people ask

Is Alpega or ShipHero better?
Neither clearly leads. Alpega starts at On request and ShipHero at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alpega or ShipHero?
Alpega starts at On request and ShipHero at On request.
Does Alpega or ShipHero run on more platforms?
Alpega runs on Web, Cloud, iOS, Android. ShipHero runs on Web.
What is Alpega best used for?
Alpega is most often used for a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier, a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis, a logistics provider needing verified carrier credentials and credit checks before handing over a load, an operation tracking reusable pallets and crates through a european distribution network. Of those, a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier and a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis are not what ShipHero is typically brought in for.
What can Alpega do that ShipHero cannot?
Alpega covers Modular TMS, Freight exchanges, TenderEasy, Real-time visibility. ShipHero covers Warehouse management, Pick/pack/ship, Inventory tracking, Automation rules.

Answered from the vendors’ own pages

Alpega: Are the freight exchanges included with the TMS?

No. Teleroute, Wtransnet and 123cargo are separately subscribed products, even though they belong to the same group.

ShipHero: What is ShipHero's pricing model?

ShipHero does not publish pricing on its homepage. The company uses a direct sales model, directing customers to book a demo or contact their sales team at [email protected] to discuss pricing.

Source
Alpega: Does Alpega work outside Europe?

Its carrier network and regulatory coverage are built around European road freight. It operates in around 80 countries but the density that makes it useful is intra-European.

ShipHero: Is ShipHero expensive?

ShipHero states that the solution to warehouse inefficiency is not as expensive as you might think, suggesting competitive pricing. However, specific costs require contacting sales.

Source
Alpega: Is pricing published?

No. TMS pricing is quoted by module and usually by shipment or transport order volume. Exchange subscriptions are quoted by user and country scope.

ShipHero: Can I try ShipHero before committing?

The site does not mention a free trial. To evaluate ShipHero, customers must schedule a demo with the sales team.

Source
Alpega: What happened to Teleroute and Wtransnet as brands?

Both continue to trade under their own names as Alpega freight exchanges, alongside 123cargo.

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