Softwr

Logistics · head to head

Turvo vs Uber

Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite
Uber logo

Uber

Logistics

We reimagine the way the world moves for the better

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.; Uber the vendor's About page publishes no fare, commission or fee structure, pointing users to individual service pages or the app instead
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Turvo and Uber actually diverge.

Attributes where Turvo and Uber differ
AttributeTurvoUber
Pricing modelquotetransaction
PlatformsWeb, iOS, Android, APIWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

Only in Uber

Nothing recorded that Turvo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Uber
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Uber
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Uber
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Uber

Uber

No use cases recorded yet. See the Uber review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Uber

  • The vendor's About page publishes no fare, commission or fee structure, pointing users to individual service pages or the app instead
  • Freight and Health offerings are separate products bundled under the Uber brand rather than available through the standard rider app

Pricing, plan by plan

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Uber

On request

No published plan breakdown. See the Uber review.

Which should you pick?

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Choose Uber if

Nothing in the data separates Uber from Turvo on the points above - pick on price and on how each one feels to use.

Uber review

Questions people ask

Is Turvo or Uber better?
Neither clearly leads. Turvo starts at On request and Uber at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Turvo or Uber?
Turvo starts at On request and Uber at On request.
Does Turvo or Uber run on more platforms?
Turvo runs on Web, iOS, Android, API. Uber runs on Web.
What is Turvo best used for?
Turvo is most often used for a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount, a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal, a shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacity, a carrier-facing operation replacing email and phone check calls with structured status events tied to the load record. Of those, a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount and a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal are not what Uber is typically brought in for.
What can Turvo do that Uber cannot?
Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app.

Answered from the vendors’ own pages

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

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