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SEO · head to head

SEMrush vs Serpstat

SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SEMrush free tier limited to 10 reports per day across all tools; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SEMrush and Serpstat actually diverge.

Attributes where SEMrush and Serpstat differ
AttributeSEMrushSerpstat
PlatformsWeb, Mobile appWeb
Founded2008Unknown

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Only in Serpstat

Nothing recorded that SEMrush does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SEMrush

  • SEO keyword research and competitor analysisnot Serpstat
  • Website performance tracking and auditingnot Serpstat
  • Content marketing optimizationnot Serpstat
  • PPC advertising researchnot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot SEMrush
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot SEMrush
  • Analyzing competitor backlinks and ranking strategies at scalenot SEMrush
  • Generating white-label SEO reports for client delivery and retentionnot SEMrush
  • Auditing website technical health to improve click-through ratesnot SEMrush

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is SEMrush or Serpstat better?
Neither clearly leads. SEMrush starts at Free and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SEMrush or Serpstat?
SEMrush starts at Free and Serpstat at Free.
Does SEMrush or Serpstat run on more platforms?
SEMrush runs on Web, Mobile app. Serpstat runs on Web.
Can I use SEMrush for free?
Both have a free tier, so you can try either at no cost before committing.
What is SEMrush best used for?
SEMrush is most often used for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization, ppc advertising research. Of those, seo keyword research and competitor analysis and website performance tracking and auditing are not what Serpstat is typically brought in for.
What can SEMrush do that Serpstat cannot?
SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
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