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E-Commerce · head to head

Shopify vs Temu

Shopify logo

Shopify

E-Commerce

The most trusted ecommerce platform to start, grow, and scale your business

From
$24/month
Rated
-
Full reviewWebsite
Temu logo

Temu

E-Commerce

Ultra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Temu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus; Temu temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • They diverge on capability: Shopify covers Hosted ecommerce platform, Temu covers General merchandise marketplace.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Shopify and Temu actually diverge.

Attributes where Shopify and Temu differ
AttributeShopifyTemu
Starting price$24/monthFree
Pricing modelsubscriptionFree to browse and use; pay per order, heavy promotional discounting
Free tierNoYes
PlatformsWebiOS, Android, Web
Founded2006Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify

  • Hosted ecommerce platform
  • Payment processing
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

Only in Temu

  • General merchandise marketplace
  • Direct-from-manufacturer shipping
  • Gamified discounts and referrals
  • Free returns window
  • Aggressive coupon stacking
  • Temu app-only pricing

What people use each for

The jobs each tool is most often brought in to do.

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot Temu
  • Selling across online, in person and social channels from one cataloguenot Temu

Temu

  • A budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptablenot Shopify
  • Someone comparing Temu against Shein and Amazon Shopping on price for a specific item categorynot Shopify
  • A buyer who has reviewed the documented data permission and product safety concerns and decided price still outweighs themnot Shopify
  • A shopper in a market where changing customs thresholds mean checking for added duty before orderingnot Shopify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Temu

  • Temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • Consumer safety testing by regulators and watchdog groups has flagged some products sold on Temu for exceeding legal limits on substances such as lead in specific items, similar to findings on other ultra-low-cost marketplaces.
  • Regulators in the EU and US have investigated or fined Temu over misleading discount claims and dark pattern design, including inflated reference prices used to make discounts look larger than they are.
  • Shipping times are long by mainstream e-commerce standards, commonly one to two weeks or more, and buyer recourse for a delayed, missing or damaged order is limited compared with domestic retailers.
  • Changes to duty-free import thresholds in the US and EU have added customs fees to some orders, eroding the headline low price advertised at checkout.

Pricing, plan by plan

Shopify

$24/month
  • Basic$24/month
    • For solo entrepreneurs
    • $32/month on monthly billing
    • 2.9% + AED1.00 transaction fee (standard cards)
  • Grow$69/month
    • For small teams
    • $92/month on monthly billing
    • 2.8% + AED1.00 transaction fee (standard cards)
  • Advanced$299/month
    • For global reach
    • $399/month on monthly billing
    • 2.7% + AED1.00 transaction fee (standard cards)
  • Plus$2300/month
    • For complex businesses
    • most competitive transaction rates

Temu

Free
  • Pay per orderFree
    • Individual item prices frequently under 10 USD before discounts
    • Standard shipping typically 7 to 15 days
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want payment processing.
Shopify review

Choose Temu if

  • You need general merchandise marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want direct-from-manufacturer shipping.
Temu review

Questions people ask

Is Shopify or Temu better?
Neither clearly leads. Shopify starts at $24/month and Temu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify or Temu?
Temu has a free tier; the other does not. Paid plans start at $24/month for Shopify and Free for Temu.
Does Shopify or Temu run on more platforms?
Shopify runs on Web. Temu runs on iOS, Android, Web.
Can I use Temu for free?
Yes. Temu has a free tier, so you can try it without paying. Shopify starts at $24/month.
What is Shopify best used for?
Shopify is most often used for running a hosted ecommerce store with payments and fulfilment, selling across online, in person and social channels from one catalogue. Of those, running a hosted ecommerce store with payments and fulfilment and selling across online, in person and social channels from one catalogue are not what Temu is typically brought in for.
What can Shopify do that Temu cannot?
Shopify covers Hosted ecommerce platform, Payment processing, Inventory management, Order tracking. Temu covers General merchandise marketplace, Direct-from-manufacturer shipping, Gamified discounts and referrals, Free returns window.

Answered from the vendors’ own pages

Shopify: How much does Shopify cost?

Shopify's Basic tier is $24/month (or $32/month monthly), Grow is $69/month (or $92/month monthly), Advanced is $299/month (or $399/month monthly), and Plus starts at $2,300/month. Annual subscriptions include 25% discount versus monthly billing.

Source
Temu: Who owns Temu?

Temu is operated by Whaleco Inc., a subsidiary of PDD Holdings, the parent company of the Chinese shopping app Pinduoduo.

Shopify: Does Shopify offer a free trial?

Yes, Shopify offers 3 days free, then $1/month for 3 months without requiring a credit card.

Source
Temu: Is Temu safe to use in terms of data privacy?

Security researchers have flagged the scope of permissions requested by Temu and related PDD Holdings apps as a documented concern; the company disputes characterisations of its apps as malicious.

Shopify: What payment processing fees does Shopify charge?

Transaction rates vary by plan: Basic charges 2.9% + AED1.00 (standard cards), Grow charges 2.8% + AED1.00, Advanced charges 2.7% + AED1.00, and Plus offers the most competitive rates. American Express charges 0.1% higher across all plans.

Source
Temu: Are Temu products safe?

Consumer safety testing has found some specific products exceeding legal limits for substances such as lead, similar to findings reported on other ultra-low-cost marketplaces; safety varies by product.

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