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Social Media · head to head

Brandwatch vs Runway

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Runway logo

Runway

Social Media

AI-powered creative tools for video and images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Runway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • They diverge on capability: Brandwatch covers Social listening, Runway covers Gen-2 video generation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Brandwatch and Runway actually diverge.

Attributes where Brandwatch and Runway differ
AttributeBrandwatchRunway
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20072018

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Runway

  • Gen-2 video generation
  • Green screen
  • Inpainting
  • Super resolution
  • Motion tracking
  • Adobe Premiere
  • Final Cut Pro
  • API access

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Runway
  • Social media management at scalenot Runway
  • Influencer marketing campaign managementnot Runway

Runway

  • Generating video clips from text or image promptsnot Brandwatch
  • Extending or editing existing footage with generative modelsnot Brandwatch
  • Removing objects and backgrounds from videonot Brandwatch
  • Storyboarding and previsualisation for productionnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Runway

  • The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Outputs carry a watermark until the Standard plan at $12 a month
  • Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
  • Only the Max plan at $76 a month rolls unused credits over, and only for one month
  • The free tier gives a selection of models rather than the full set

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Runway

Free
  • FreeFree
    • 125 credits
    • Basic tools
    • 720p exports
  • Standard$12/month
    • 625 credits/month
    • Gen-2 access
    • 4K exports
  • Pro$28/month
    • 2250 credits/month
    • All tools
    • Priority processing
  • Unlimited$76/month
    • Unlimited generations
    • Custom models
    • API access

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Runway if

  • You need gen-2 video generation.
  • You want to start without paying.
  • You also want green screen.
Runway review

Questions people ask

Is Brandwatch or Runway better?
Neither clearly leads. Brandwatch starts at On request and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Runway?
Runway has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Runway.
Does Brandwatch or Runway run on more platforms?
Brandwatch runs on Web, Api. Runway runs on Web.
Can I use Runway for free?
Yes. Runway has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Runway is typically brought in for.
What can Brandwatch do that Runway cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution. Both handle Web support.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Runway: How much does Runway cost?

Runway publishes four tiers on annual billing: Standard at $12 per month, Pro at $28 and Max at $76, against monthly rates of $15, $35 and $95. Enterprise is quoted. Annual billing is advertised as 20% off.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Runway: Does Runway have a free plan?

Yes. The free plan costs nothing and includes 125 one time credits to explore the AI tools, plus 5GB of asset storage. The credits are one time rather than monthly.

Source
Runway: How many credits does each Runway plan include?

Standard includes 625 credits a month, Pro includes 2,250 and Max includes 9,500. Only Max offers credit rollover, and it rolls over for one month.

Source
Runway: When do I need Runway Pro rather than Standard?

Pro adds custom voices for lip sync, raises storage to 500GB and gives access to the best models, on top of Standard's AI image and video models, 4K upscaling and watermark free output.

Source
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