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Rootly vs incident.io

Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-
Full reviewWebsite
incident.io logo

incident.io

Logging

Software reliability platform with on-call management and agentic root cause analysis

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only incident.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rootly pricing higher than some competitors for basic features; incident.io free plan limited to single team and basic features
  • They diverge on capability: Rootly covers AI SRE automation, incident.io covers Intelligent alert routing.

Where they differ

Only the attributes on which Rootly and incident.io actually diverge.

Attributes where Rootly and incident.io differ
AttributeRootlyincident.io
Starting price$20/user-monthFree
Free tierNoYes
PlatformsWeb, Mobile, Slack, Microsoft TeamsWeb, Slack, Microsoft Teams
Founded20202021

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot

Only in incident.io

  • Intelligent alert routing
  • Agentic root cause analysis
  • On-call scheduling
  • Slack and Teams integration
  • AI call transcription
  • Workflow automation

Both cover

  • Status pages

What people use each for

The jobs each tool is most often brought in to do.

Rootly

  • Automate on-call and incident response workflowsnot incident.io
  • Run root cause analysis with AI assistancenot incident.io
  • Track and improve Mean Time to Mitigation (MTTR)not incident.io
  • Coordinate response across distributed teamsnot incident.io
  • Learn from post-incident retrospectivesnot incident.io

incident.io

  • Manage incident response workflows in Slacknot Rootly
  • Automatically investigate root causes with AInot Rootly
  • Maintain on-call schedules across teamsnot Rootly
  • Track incident metrics and trendsnot Rootly
  • Communicate status to customers automaticallynot Rootly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

incident.io

  • Free plan limited to single team and basic features
  • Per-user pricing increases costs for larger teams
  • Agentic features may require additional integrations
  • Advanced features concentrated in higher price tiers

Pricing, plan by plan

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

incident.io

Free
  • BasicFree
    • Slack and Teams support
    • Single team on-call
    • Status pages
  • Pro$25/user-month
    • All Team features
    • Advanced insights
    • Custom dashboards
  • Enterprise$undefined/custom
    • All Pro features
    • Dedicated success manager
    • Advanced access controls

Which should you pick?

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.
Rootly review

Choose incident.io if

  • You need intelligent alert routing.
  • You want to start without paying.
  • You work on Web, Slack, Microsoft Teams.
  • You also want agentic root cause analysis.
incident.io review

Questions people ask

Is Rootly or incident.io better?
Neither clearly leads. Rootly starts at $20/user-month and incident.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rootly or incident.io?
incident.io has a free tier; the other does not. Paid plans start at $20/user-month for Rootly and Free for incident.io.
Does Rootly or incident.io run on more platforms?
Rootly runs on Web, Mobile, Slack, Microsoft Teams. incident.io runs on Web, Slack, Microsoft Teams.
Can I use incident.io for free?
Yes. incident.io has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is Rootly best used for?
Rootly is most often used for automate on-call and incident response workflows, run root cause analysis with ai assistance, track and improve mean time to mitigation (mttr), coordinate response across distributed teams. Of those, automate on-call and incident response workflows and run root cause analysis with ai assistance are not what incident.io is typically brought in for.
What can Rootly do that incident.io cannot?
Rootly covers AI SRE automation, Alert routing, On-call management, Incident response. incident.io covers Intelligent alert routing, Agentic root cause analysis, On-call scheduling, Slack and Teams integration. Both handle Status pages.

Answered from the vendors’ own pages

Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
incident.io: What is included in the free incident.io plan?

The Basic free plan includes Slack and Teams support, single team on-call, status pages, and 1 custom field, ideal for getting started with incident management.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
incident.io: How much does on-call management cost?

On-call is an add-on costing $10/user/month for Team plan or $20/user/month for Pro plan, in addition to base incident management pricing.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
incident.io: Can incident.io integrate with my existing tools?

incident.io natively integrates with Slack and Microsoft Teams for incident management workflows, with additional integrations available.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
incident.io: What SLA does incident.io offer?

Only the Enterprise plan includes a 99.99% SLA guarantee. Basic, Team, and Pro plans do not have published SLAs.

Source
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