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Logging · head to head

Rootly vs Splunk Enterprise

Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-
Splunk Enterprise logo

Splunk Enterprise

Logging

Enterprise Search, Monitoring, and Analytics

From
On request
Rated
-

The short version

  • Each has a real cost: Rootly pricing higher than some competitors for basic features; Splunk Enterprise splunk Platform and Enterprise Security offerings carry no published rate and require contacting sales for a quote
  • They diverge on capability: Rootly covers AI SRE automation, Splunk Enterprise covers Log aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Rootly and Splunk Enterprise actually diverge.

Attributes where Rootly and Splunk Enterprise differ
AttributeRootlySplunk Enterprise
Starting price$20/user-monthOn request
Pricing modelsubscriptionusage-based
PlatformsWeb, Mobile, Slack, Microsoft TeamsWeb, Api
Founded20202003

Identical on both: free tier (No), user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot
  • Status pages

Only in Splunk Enterprise

  • Log aggregation
  • Real-time monitoring
  • Advanced analytics
  • Compliance
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Rootly

  • Automate on-call and incident response workflowsnot Splunk Enterprise
  • Run root cause analysis with AI assistancenot Splunk Enterprise
  • Track and improve Mean Time to Mitigation (MTTR)not Splunk Enterprise
  • Coordinate response across distributed teamsnot Splunk Enterprise
  • Learn from post-incident retrospectivesnot Splunk Enterprise

Splunk Enterprise

  • Indexing and searching machine data and logs at enterprise scalenot Rootly
  • Security information and event management via Enterprise Securitynot Rootly
  • IT service intelligence and infrastructure observabilitynot Rootly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Splunk Enterprise

  • Splunk Platform and Enterprise Security offerings carry no published rate and require contacting sales for a quote
  • Four different pricing models are offered (activity, ingest, workload and entity based) and the applicable one depends on the product purchased
  • Published Observability Cloud rates start at $15 per host per month and are billed annually rather than monthly
  • Volume discounts are not published and require direct consultation with sales

Pricing, plan by plan

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Splunk Enterprise

On request
  • Starter$undefined/month
    • Log aggregation
    • Real-time monitoring
    • Advanced analytics

Which should you pick?

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.

Choose Splunk Enterprise if

  • You need log aggregation.
  • You work on Web, Api.
  • You also want real-time monitoring.

Questions people ask

Is Rootly or Splunk Enterprise better?
Neither clearly leads. Rootly starts at $20/user-month and Splunk Enterprise at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rootly or Splunk Enterprise?
Rootly starts at $20/user-month and Splunk Enterprise at On request.
Does Rootly or Splunk Enterprise run on more platforms?
Rootly runs on Web, Mobile, Slack, Microsoft Teams. Splunk Enterprise runs on Web, Api.
What is Rootly best used for?
Rootly is most often used for automate on-call and incident response workflows, run root cause analysis with ai assistance, track and improve mean time to mitigation (mttr), coordinate response across distributed teams. Of those, automate on-call and incident response workflows and run root cause analysis with ai assistance are not what Splunk Enterprise is typically brought in for.
What can Rootly do that Splunk Enterprise cannot?
Rootly covers AI SRE automation, Alert routing, On-call management, Incident response. Splunk Enterprise covers Log aggregation, Real-time monitoring, Advanced analytics, Compliance.

Answered from the vendors’ own pages

Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
Splunk Enterprise: How much does Splunk Enterprise cost?

Splunk Enterprise pricing is not published online. Customers can try it free for 60 days without a credit card, but to obtain pricing for ongoing use, they must contact Splunk sales directly.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
Splunk Enterprise: Does Splunk Enterprise offer a free trial?

Yes, Splunk Enterprise offers a 60-day free trial that does not require a credit card to begin.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
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