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Field Service · head to head

Properly vs Repsly

Properly logo

Properly

Field Service

Photo-verified turnover checklists and cleaner coordination for short-term rentals

From
$12.99/month
Rated
-
Full reviewWebsite
Repsly logo

Repsly

Field Service

Retail execution and shelf audit software for consumer goods field teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Properly properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.; Repsly every contract requires a twelve-month minimum commitment paid annually upfront, and Repsly states plainly that it offers no free trial, so a brand cannot pilot one territory cheaply before committing a years budget.
  • They diverge on capability: Properly covers Photo-verified checklists, Repsly covers Store visit workflows.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Properly and Repsly actually diverge.

Attributes where Properly and Repsly differ
AttributeProperlyRepsly
Starting price$12.99/monthOn request
Pricing modelPer property per monthquote

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Field Service).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Properly

  • Photo-verified checklists
  • Automatic scheduling
  • Multi-language support
  • Cleaner marketplace
  • Real-time inspection
  • Damage documentation
  • Problem reporting

Only in Repsly

  • Store visit workflows
  • Shelf image recognition
  • Territory and route planning
  • Retail audits
  • Order capture
  • GPS and time tracking
  • Photo gallery and reporting
  • Team messaging and tasks

Both cover

  • Offline mode

What people use each for

The jobs each tool is most often brought in to do.

Properly

  • A manager with forty units using contract cleaners who cannot personally inspect turnoversnot Repsly
  • An owner in a different country from the property who needs evidence a clean actually happenednot Repsly
  • A portfolio pursuing damage claims that require dated before and after photographsnot Repsly
  • An operation onboarding new cleaning crews quickly with visual instructions rather than written onesnot Repsly

Repsly

  • A snack brand with forty merchandisers that needs photographic evidence of promotional display compliance before paying a retailer trade spend claimnot Properly
  • A merchandising agency running field teams for several competing clients that must keep each clients data separated in one workspacenot Properly
  • A beverage distributor whose reps take orders in store and need customer-specific pricing available offline in the aislenot Properly
  • A brand entering a new grocery chain that wants to measure whether visit frequency in a region actually raised sell-throughnot Properly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Properly

  • Properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • The photo requirement adds time to every clean, and cleaners paid per turnover often resist it, which becomes a negotiation about rates rather than a software rollout.
  • Real-time inspection is billed at five dollars per inspection rather than included, so using it on every changeover materially changes the per-property cost.
  • The managed services tiers are priced an order of magnitude above the software, and operators sometimes discover the pitch is really about those rather than the app.
  • The cleaner marketplace has depth only in established North American destinations, and in thinner markets a missed turnover still means calling round yourself.

Repsly

  • Every contract requires a twelve-month minimum commitment paid annually upfront, and Repsly states plainly that it offers no free trial, so a brand cannot pilot one territory cheaply before committing a years budget.
  • Pricing is not published at any tier, so there is no way to compare the cost of Core against Scale, or against a competitor, without going through sales on both sides.
  • The data model assumes repeat visits to fixed retail locations, so companies whose field work is job-based or appointment-based will fight the product rather than configure it.
  • Image recognition accuracy depends on photo quality and on the product catalogue being trained for your SKUs, which means real onboarding effort and degraded results on cluttered or poorly lit shelves.
  • Cuadrilla Capital acquired Repsly in January 2025, and a private equity buyout of a mature product usually shifts investment towards retention and pricing rather than towards new capability, which is a risk if you are buying on roadmap promises.

Pricing, plan by plan

Properly

$12.99/month
  • Platform$12.99/month
    • Per property per month, tiered down toward 5 USD at volume
    • Photo checklists and automatic scheduling
    • Cleaner marketplace access
  • Real-Time Inspection$undefined/month
    • Charged at 5 USD per inspection, not per month
    • Remote human review of a completed turnover
    • Used selectively rather than on every clean
  • Cohost Pro$119/month
    • Per active property per month
    • Managed cohosting service rather than software alone
    • Includes guest and operational coverage
  • Guest Support Plus$149/month
    • Per listing per month
    • Outsourced guest communication
    • Sold alongside the platform

Repsly

On request
  • Core$undefined/year
    • Store visit workflows and forms
    • Shelf management basics
    • GPS and time tracking
  • Grow$undefined/year
    • Everything in Core
    • Order capture and product catalogue
    • Advanced audit configuration
  • Scale$undefined/year
    • Everything in Grow
    • Image recognition and shelf analytics
    • Sales lift and advanced reporting
  • Flex$undefined/year
    • Workspace for retail service providers and merchandising agencies
    • Multi-client separation
    • Twelve-month minimum, paid annually upfront

Which should you pick?

Choose Properly if

  • You need photo-verified checklists.
  • You work on Web, iOS, Android.
  • You also want automatic scheduling.
Properly review

Choose Repsly if

  • You need store visit workflows.
  • You work on Web, iOS, Android.
  • You also want shelf image recognition.
Repsly review

Questions people ask

Is Properly or Repsly better?
Neither clearly leads. Properly starts at $12.99/month and Repsly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Properly or Repsly?
Properly starts at $12.99/month and Repsly at On request.
Does Properly or Repsly run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Properly best used for?
Properly is most often used for a manager with forty units using contract cleaners who cannot personally inspect turnovers, an owner in a different country from the property who needs evidence a clean actually happened, a portfolio pursuing damage claims that require dated before and after photographs, an operation onboarding new cleaning crews quickly with visual instructions rather than written ones. Of those, a manager with forty units using contract cleaners who cannot personally inspect turnovers and an owner in a different country from the property who needs evidence a clean actually happened are not what Repsly is typically brought in for.
What can Properly do that Repsly cannot?
Properly covers Photo-verified checklists, Automatic scheduling, Multi-language support, Cleaner marketplace. Repsly covers Store visit workflows, Shelf image recognition, Territory and route planning, Retail audits. Both handle Offline mode.

Answered from the vendors’ own pages

Properly: What does Properly actually cost per property?

The platform starts at 12.99 US dollars per property per month, falling toward 5 dollars at higher volumes. Remote inspections cost 5 dollars each on top.

Repsly: Can I trial Repsly before buying?

No. Repsly states there is no free trial; it offers proof-of-concept arrangements during the sales process instead.

Properly: Does it replace my property management system?

No. It connects to one and covers turnovers only. Distribution, guest messaging and accounting stay elsewhere.

Repsly: What is the minimum contract?

Twelve months, paid annually upfront by credit card, ACH or wire transfer.

Properly: Will cleaners actually use it?

They will if you require it, but the mandatory photo steps lengthen each clean and often need to be reflected in what you pay per turnover.

Repsly: Is Repsly a field service tool?

No. It is built for retail execution, where the unit of work is a repeat visit to a store, not a work order against an asset.

Properly: Does it help with damage claims?

Yes. Timestamped before and after photographs from the checklist are the main evidence operators use when claiming against a guest.

Repsly: Who owns Repsly?

Cuadrilla Capital, which acquired the company in January 2025. Repsly was founded in Zagreb and is headquartered in Boston.

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