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Marketing · head to head

Improvado vs Quantum Metric

Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite
Quantum Metric logo

Quantum Metric

Business Intelligence

Continuous product design platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado free tier limited to 50 MCP actions per week; Quantum Metric only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • They diverge on capability: Improvado covers 500+ data source connectors, Quantum Metric covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Improvado and Quantum Metric actually diverge.

Attributes where Improvado and Quantum Metric differ
AttributeImprovadoQuantum Metric
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Api, Data-warehouseWeb, Mobile
CategoryMarketingBusiness Intelligence

Identical on both: user rating (Not yet rated), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Quantum Metric

  • Session Replay
  • Opportunity Analysis
  • Anomaly Detection
  • Real-time Alerts
  • Impact Scoring
  • Adobe Analytics
  • ServiceNow
  • Splunk

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Marketing data integrationnot Quantum Metric
  • Multi-workspace data orchestrationnot Quantum Metric
  • Incrementality testing and attributionnot Quantum Metric
  • Multi-touch attribution modelingnot Quantum Metric

Quantum Metric

  • Session replay and digital experience analytics for large web and mobile propertiesnot Improvado
  • Quantifying friction and conversion loss in checkout and signup flowsnot Improvado
  • Streaming behavioural insights into a data warehousenot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Quantum Metric

  • Only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • The page states plans are built around your business, with the only routes being a personalised discussion, a live demo or product tours
  • There is no self-serve tier, free plan or trial published

Pricing, plan by plan

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Quantum Metric

On request
  • CustomFree
    • Full Platform
    • Real-time Analytics
    • Enterprise Support

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Quantum Metric if

  • You need session replay.
  • You work on Web, Mobile.
  • You also want opportunity analysis.
Quantum Metric review

Questions people ask

Is Improvado or Quantum Metric better?
Neither clearly leads. Improvado starts at Free and Quantum Metric at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Quantum Metric?
Improvado has a free tier; the other does not. Paid plans start at Free for Improvado and On request for Quantum Metric.
Does Improvado or Quantum Metric run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Quantum Metric runs on Web, Mobile.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Quantum Metric starts at On request.
What is Improvado best used for?
Improvado is most often used for marketing data integration, multi-workspace data orchestration, incrementality testing and attribution, multi-touch attribution modeling. Of those, marketing data integration and multi-workspace data orchestration are not what Quantum Metric is typically brought in for.
What can Improvado do that Quantum Metric cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Quantum Metric covers Session Replay, Opportunity Analysis, Anomaly Detection, Real-time Alerts. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Quantum Metric: How much does Quantum Metric cost?

Quantum Metric uses custom pricing based on annual session volume, number of digital properties monitored, and product add-ons. Exact costs require contacting the sales team.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Quantum Metric: Does Quantum Metric offer a free trial?

The pricing page does not mention a free trial option. Interested parties must request a demo to discuss pricing and obtain a custom quote.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Quantum Metric: What factors affect Quantum Metric pricing?

Pricing scales with digital properties (websites and applications monitored), session volume (data collected and analyzed), and customer success tier selected. Add-on products like employee experience, data enrichment, and data streaming have separate pricing considerations.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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