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Marketing · head to head

Google Analytics vs Quantum Metric

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Quantum Metric logo

Quantum Metric

Business Intelligence

Continuous product design platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Quantum Metric only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • They diverge on capability: Google Analytics covers Real-time analytics, Quantum Metric covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Quantum Metric actually diverge.

Attributes where Google Analytics and Quantum Metric differ
AttributeGoogle AnalyticsQuantum Metric
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryMarketingBusiness Intelligence
Founded19982015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Quantum Metric

  • Session Replay
  • Opportunity Analysis
  • Anomaly Detection
  • Real-time Alerts
  • Impact Scoring
  • Adobe Analytics
  • Google Analytics
  • ServiceNow

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Quantum Metric
  • Event tracking and user behaviour analysisnot Quantum Metric
  • Traffic source and conversion trackingnot Quantum Metric

Quantum Metric

  • Session replay and digital experience analytics for large web and mobile propertiesnot Google Analytics
  • Quantifying friction and conversion loss in checkout and signup flowsnot Google Analytics
  • Streaming behavioural insights into a data warehousenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Quantum Metric

  • Only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • The page states plans are built around your business, with the only routes being a personalised discussion, a live demo or product tours
  • There is no self-serve tier, free plan or trial published

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Quantum Metric

On request
  • CustomFree
    • Full Platform
    • Real-time Analytics
    • Enterprise Support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Quantum Metric if

  • You need session replay.
  • You work on Web, Mobile.
  • You also want opportunity analysis.
Quantum Metric review

Questions people ask

Is Google Analytics or Quantum Metric better?
Neither clearly leads. Google Analytics starts at Free and Quantum Metric at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Quantum Metric?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Quantum Metric.
Does Google Analytics or Quantum Metric run on more platforms?
Google Analytics runs on Web. Quantum Metric runs on Web, Mobile.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Quantum Metric starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Quantum Metric is typically brought in for.
What can Google Analytics do that Quantum Metric cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Quantum Metric covers Session Replay, Opportunity Analysis, Anomaly Detection, Real-time Alerts. Both handle Salesforce.

Answered from the vendors’ own pages

Quantum Metric: How much does Quantum Metric cost?

Quantum Metric uses custom pricing based on annual session volume, number of digital properties monitored, and product add-ons. Exact costs require contacting the sales team.

Source
Quantum Metric: Does Quantum Metric offer a free trial?

The pricing page does not mention a free trial option. Interested parties must request a demo to discuss pricing and obtain a custom quote.

Source
Quantum Metric: What factors affect Quantum Metric pricing?

Pricing scales with digital properties (websites and applications monitored), session volume (data collected and analyzed), and customer success tier selected. Add-on products like employee experience, data enrichment, and data streaming have separate pricing considerations.

Source
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